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Strategic management in the German brewing industry: Are there still differences between East and West

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  • Matthias Heyder
  • Ludwig Theuvsen

Abstract

Despite the reunification of Germany more than 15 years ago, substantial differences remain between the regions that once comprised the market-driven West and the socialist, centrally planned East. Although today’s Eastern German economy is less competitive than the Western German economy, there are important exceptions to the rule. One exception is the food and beverage industry in which Eastern German companies have gained strong competitive positions. Did they reach this position by mimicking Western German blueprints, or did they go their own way? These questions are addressed in this paper by referring to a large-scale empirical study in the German brewing sector.

Suggested Citation

  • Matthias Heyder & Ludwig Theuvsen, 2008. "Strategic management in the German brewing industry: Are there still differences between East and West," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 13(1), pages 10-39.
    • Handle: RePEc:nms:joeems:doi_10.1688/1862-0019_jeems_2008_01_heyder
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    File URL: https://www.nomos-elibrary.de/10.5771/0949-6181-2008-1-10
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    References listed on IDEAS

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    1. Theuvsen, Ludwig & Niederhut-Bollmann, Christoph, 2006. "Perceived Market Risks and Strategic Risk Management of Food Manufactures: Empirical Results from the German Brewing Industry," 99th Seminar, February 8-10, 2006, Bonn, Germany 7729, European Association of Agricultural Economists.
    2. Leask, Graham & Parnell, John A., 2005. "Integrating Strategic Groups and the Resource Based Perspective:: Understanding the Competitive Process," European Management Journal, Elsevier, vol. 23(4), pages 458-470, August.
    3. Dyck, I J Alexander, 1997. "Privatization in Eastern Germany: Management Selection and Economic Transition," American Economic Review, American Economic Association, vol. 87(4), pages 565-597, September.
    4. Fombrun, Charles J. & Wally, Stefan, 1989. "Structuring small firms for rapid growth," Journal of Business Venturing, Elsevier, vol. 4(2), pages 107-122, March.
    5. Chris T. Bastian & Deborah M. Oakley-Simpson & Donald M. McLeod & Dale J. Menkhaus & Dan Alsup & Jeff Ogden & Glen D. Whipple, 1999. "Niche Market Potential: The Case of the U.S. Craft Brewing Industry," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 21(2), pages 552-562.
    6. Theuvsen, Ludwig, 2004. "Pfadabhängigkeit als Forschungsprogramm für die Agrarökonomie," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 53(03), pages 1-12.
    7. Oliver Ebneth & Ludwig Theuvsen, 2007. "Large mergers and acquisitions of European brewing groups-event study evidence on value creation," Agribusiness, John Wiley & Sons, Ltd., vol. 23(3), pages 377-406.
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    Cited by:

    1. Liam Keenan, 2020. "The geographies of the institutional and industrial constraints on the financialization of German brewing," Environment and Planning A, , vol. 52(8), pages 1662-1680, November.
    2. Simon Cadez & Albert Czerny, 2010. "Carbon management strategies in manufacturing companies: An exploratory note," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 15(4), pages 348-360.
    3. Dominic, Theresia & Theuvsen, Ludwig, 2015. "The Impact of External and Internal Factors on Strategic Management Practices of Agribusiness Firms in Tanzania," GlobalFood Discussion Papers 197072, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    4. Tomac Cater & Danijel Pucko, 2010. "Factors of effective strategy implementation: Empirical evidence from Slovenian business practice," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 15(3), pages 207-236.

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    More about this item

    Keywords

    brewing industry; Eastern Germany; food industry; strategic management; transformation processes transition;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • P31 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - Socialist Enterprises and Their Transitions

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