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Fogyasztói önkontrollt igénylő döntések empirikus vizsgálata
[An empirical examination of consumer decisions requiring self-control]

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  • Lippai, László

    ()

Abstract

A tanulmányban ismertetett empirikus vizsgálat a fogyasztók önkontrollt igénylő döntéseire irányul. Kutatásunkban a fogyasztói önkontroll fogalma olyan intrapszichés és szituatív változók összhatását takarja, amelyek hatnak a fogyasztó intertemporális döntéseinek racionális megvalósítására. E fogalom elméleti hátterének bemutatása után három, különböző kontextusú, de azonos szerkezetű döntési helyzetben vizsgáljuk a fogyasztók magatartását. Egyrészt elemezzük a kontextuális különbségeket, másrészt minőségi és mennyiségi információk gyűjtésével azonosítani próbáljuk a fogyasztók időbeli preferenciáinak hátterében álló pszichés változókat is. Journal of Economic Literature (JEL) kód: D91.

Suggested Citation

  • Lippai, László, 2010. "Fogyasztói önkontrollt igénylő döntések empirikus vizsgálata
    [An empirical examination of consumer decisions requiring self-control]
    ," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 700-714.
  • Handle: RePEc:ksa:szemle:1186
    as

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    References listed on IDEAS

    as
    1. Rabin, Matthew, 2002. "A perspective on psychology and economics," European Economic Review, Elsevier, vol. 46(4-5), pages 657-685, May.
    2. Faruk Gul & Wolfgang Pesendorfer, 2004. "Self Control, Revealed Preferences and Consumption Choice," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, vol. 7(2), pages 243-264, April.
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    17. Lippai, László, 2009. "Az intertemporális diszkontálási folyamatok jelentősége a fogyasztói döntésekben
      [The importance of inter-temporal discounting processes to consumer decision-making]
      ," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 689-708.
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    More about this item

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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