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Fogyasztói önkontrollt igénylő döntések empirikus vizsgálata
[An empirical examination of consumer decisions requiring self-control]

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  • Lippai, László

Abstract

A tanulmányban ismertetett empirikus vizsgálat a fogyasztók önkontrollt igénylő döntéseire irányul. Kutatásunkban a fogyasztói önkontroll fogalma olyan intrapszichés és szituatív változók összhatását takarja, amelyek hatnak a fogyasztó intertemporális döntéseinek racionális megvalósítására. E fogalom elméleti hátterének bemutatása után három, különböző kontextusú, de azonos szerkezetű döntési helyzetben vizsgáljuk a fogyasztók magatartását. Egyrészt elemezzük a kontextuális különbségeket, másrészt minőségi és mennyiségi információk gyűjtésével azonosítani próbáljuk a fogyasztók időbeli preferenciáinak hátterében álló pszichés változókat is. Journal of Economic Literature (JEL) kód: D91.

Suggested Citation

  • Lippai, László, 2010. "Fogyasztói önkontrollt igénylő döntések empirikus vizsgálata [An empirical examination of consumer decisions requiring self-control]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 700-714.
    • Handle: RePEc:ksa:szemle:1186
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    References listed on IDEAS

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    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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