Situational and trait interactions among goal orientations
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- Angela Y. Lee & Punam Anand Keller & Brian Sternthal, 2010. "Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness," Journal of Consumer Research, University of Chicago Press, vol. 36(5), pages 735-747, 02.
- S. Christian Wheeler & Jonah Berger, 2007. "When the Same Prime Leads to Different Effects," Journal of Consumer Research, University of Chicago Press, vol. 34(3), pages 357-368, 07.
- Cassie Mogilner & Jennifer L. Aaker & Ginger L. Pennington, 2008. "Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention," Journal of Consumer Research, University of Chicago Press, vol. 34(5), pages 670-681, 08.
- Pham, Michel Tuan & Avnet, Tamar, 2004. " Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion," Journal of Consumer Research, University of Chicago Press, vol. 30(4), pages 503-18, March.
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