Incorporating long-term effects in determining the effectiveness of different types of online advertising
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Volume (Year): 22 (2011)
Issue (Month): 4 (November)
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- Simon Latcovich & Howard Smith, 2001. "Pricing, Sunk Costs, and Market Structure Online: Evidence from," Oxford Review of Economic Policy, Oxford University Press, vol. 17(2), pages 217-234, Summer.
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