The effects of mailing design characteristics on direct mail campaign performance
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DOI: 10.1016/j.ijresmar.2012.07.003
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- Belleflamme, Paul & Lam, Wing Man Wynne & Vergote, Wouter, 2020. "Competitive Imperfect Price Discrimination and Market Power," LIDAM Reprints CORE 3130, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
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- Vafainia, Saeid & Breugelmans, Els & Bijmolt, Tammo, 2019. "Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 62-80.
- Park, Chang Hee & Park, Young-Hoon & Schweidel, David A., 2018. "The effects of mobile promotions on customer purchase dynamics," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 453-470.
- Lesscher, Lisan & Lobschat, Lara & Verhoef, Peter C., 2021. "Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 678-697.
- Peter C. Verhoef & Martin Heijnsbroek & Joost Bosma, 2017. "Developing A Service Improvement System for the National Dutch Railways," Interfaces, INFORMS, vol. 47(6), pages 489-504, December.
- Martin Amsteus & Vidar Hwang, 2015. "Scent in Mail: The Effect of Scented Direct Mailings," Journal of Economics and Behavioral Studies, AMH International, vol. 7(6), pages 24-33.
- Huber, Martin & Kotevska, Ana & Stojcheska, Aleksandra Martinovska & Solovyeva, Anna, 2019.
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Agricultural and Resource Economics Review, Cambridge University Press, vol. 48(1), pages 117-141, April.
- Huber, Martin & Kotevska, Ana & Martinovska-Stojcheska, A. & Solovyeva, Anna, 2016. "Evaluating an information campaign about rural development policies in (FYR) Macedonia," FSES Working Papers 469, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
- Krafft, Manfred & Arden, Christine M. & Verhoef, Peter C., 2017. "Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?," Journal of Interactive Marketing, Elsevier, vol. 39(C), pages 39-54.
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