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Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

Author

Listed:
  • Robert Meyer

    ()

  • Joachim Vosgerau

    ()

  • Vishal Singh

    ()

  • Joel Urbany

    ()

  • Gal Zauberman

    ()

  • Michael Norton

    ()

  • Tony Cui

    ()

  • Brian Ratchford

    ()

  • Alessandro Acquisti

    ()

  • David Bell

    ()

  • Barbara Kahn

    ()

Abstract

No abstract is available for this item.

Suggested Citation

  • Robert Meyer & Joachim Vosgerau & Vishal Singh & Joel Urbany & Gal Zauberman & Michael Norton & Tony Cui & Brian Ratchford & Alessandro Acquisti & David Bell & Barbara Kahn, 2010. "Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research," Marketing Letters, Springer, vol. 21(3), pages 301-315, September.
  • Handle: RePEc:kap:mktlet:v:21:y:2010:i:3:p:301-315
    DOI: 10.1007/s11002-010-9109-y
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    References listed on IDEAS

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    Cited by:

    1. Raphael Thomadsen & Robert Zeithammer & Ganesh Iyer & Dina Mayzlin & Yesim Orhun & Amit Pazgal & Devavrat Purohit & Ram Rao & Michael Riordan & Jiwoong Shin & Monic Sun & Miguel Villas-Boas, 2012. "A reflection on analytical work in marketing: Three points of consensus," Marketing Letters, Springer, vol. 23(2), pages 381-389, June.
    2. Yuxin Chen & Tony Haitao Cui, 2013. "The Benefit of Uniform Price for Branded Variants," Marketing Science, INFORMS, vol. 32(1), pages 36-50, March.
    3. repec:kap:qmktec:v:16:y:2018:i:2:d:10.1007_s11129-017-9195-8 is not listed on IDEAS

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