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The impact of title event sponsorship announcements on shareholder wealth


  • John Clark
  • T. Cornwell
  • Stephen Pruitt



No abstract is available for this item.

Suggested Citation

  • John Clark & T. Cornwell & Stephen Pruitt, 2009. "The impact of title event sponsorship announcements on shareholder wealth," Marketing Letters, Springer, vol. 20(2), pages 169-182, June.
  • Handle: RePEc:kap:mktlet:v:20:y:2009:i:2:p:169-182
    DOI: 10.1007/s11002-008-9064-z

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    References listed on IDEAS

    1. Scholes, Myron & Williams, Joseph, 1977. "Estimating betas from nonsynchronous data," Journal of Financial Economics, Elsevier, vol. 5(3), pages 309-327, December.
    2. T. Bettina Cornwell & Michael S. Humphreys & Angela M. Maguire & Clinton S. Weeks & Cassandra L. Tellegen, 2006. "Sponsorship-Linked Marketing: The Role of Articulation in Memory," Journal of Consumer Research, Oxford University Press, vol. 33(3), pages 312-321, November.
    3. Fama, Eugene F, 1970. "Efficient Capital Markets: A Review of Theory and Empirical Work," Journal of Finance, American Finance Association, vol. 25(2), pages 383-417, May.
    4. Pruitt, Stephen W. & Cornwell, T. Bettina & Clark, John M., 2004. "The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth," Journal of Advertising Research, Cambridge University Press, vol. 44(03), pages 281-296, September.
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    Cited by:

    1. Juan Nicolau & María Santa-María, 2013. "Celebrity endorsers' performance on the “ground” and on the “floor”," Marketing Letters, Springer, vol. 24(2), pages 143-149, June.
    2. Haina Ding & Alexander Molchanov & Philip Stork, 2011. "The value of celebrity endorsements: A stock market perspective," Marketing Letters, Springer, vol. 22(2), pages 147-163, June.
    3. Huei-Wen Lin, 2016. "Do Negative Incidents and Corporate Social Responsibility Influence on Sponsors Stock Abnormal Returns?," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 6(3), pages 162-171, March.
    4. Huei-Fu Lu & Tien-Tze Chen, 2016. "The Impact of Match-Fixing Scandals on the Stock Returns of Parent Companies and Sponsors: Evidence from Chinese Professional Baseball League In Taiwan," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 6(4), pages 172-189, April.
    5. Abdullah Malik & Bushan D. Sudhakar, 2014. "Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature," International Review of Management and Marketing, Econjournals, vol. 4(4), pages 259-275.
    6. repec:kap:mktlet:v:28:y:2017:i:2:d:10.1007_s11002-016-9410-5 is not listed on IDEAS
    7. Michael Hanke & Michael Kirchler, 2013. "Football championships and jersey sponsors’ stock prices: an empirical investigation," The European Journal of Finance, Taylor & Francis Journals, vol. 19(3), pages 228-241, March.
    8. repec:exl:25engi:v:27:y:2016:i:1:p:78-89 is not listed on IDEAS
    9. repec:eme:mfipps:v:36:y:2010:i:3:p:543-558 is not listed on IDEAS
    10. Chien-Wei Chen & Min-Hsien Chiang & Chi-Lin Yang, 2014. "New product preannouncements, advertising investments, and stock returns," Marketing Letters, Springer, vol. 25(2), pages 207-218, June.

    More about this item


    Sponsorship; Title; Marketing; Finance; Sport; Event study;


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