Towards a brain-to-society systems model of individual choice
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- Laurette Dubé & Antoine Bechara & Ulf Böckenholt & Asim Ansari & Alain Dagher & Mark Daniel & Wayne DeSarbo & Lesley Fellows & Ross Hammond & Terry Huang & Scott Huettel & Yan Kestens & Bärbel Knäuper, 2009. "Towards a brain-to-society systems model of individual choice," Marketing Letters, Springer, vol. 20(1), pages 105-106, March.
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More about this item
KeywordsChoice models; Dual-process models; Agent systems; Sequential sampling process models; Motivated adaptive behavior; Neuroscience; Neuroeconomics;
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