Comparing the generalizability of online and mail surveys in cross-national service quality research
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References listed on IDEAS
- Mandel, Naomi & Johnson, Eric J, 2002. " When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices," Journal of Consumer Research, Oxford University Press, vol. 29(2), pages 235-245, September.
- P. Sanders & T. Theunissen & S. Baas, 1989. "Minimizing the number of observations: A generalization of the spearman-brown formula," Psychometrika, Springer;The Psychometric Society, vol. 54(4), pages 587-598, September.
- Elisabeth Deutskens & Ko de Ruyter & Martin Wetzels & Paul Oosterveld, 2004. "Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study," Marketing Letters, Springer, vol. 15(1), pages 21-36, February.
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- Julie Sneath & Russell Lacey & Pamela Kennett-Hensel, 2009. "Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying," Marketing Letters, Springer, vol. 20(1), pages 45-60, March.
- repec:eee:enepol:v:106:y:2017:i:c:p:547-559 is not listed on IDEAS
- Menegaki, Angeliki, N. & Olsen, Søren Bøye & Tsagarakis, Konstantinos P., 2016. "Towards a common standard – A reporting checklist for web-based stated preference valuation surveys and a critique for mode surveys," Journal of choice modelling, Elsevier, vol. 18(C), pages 18-50.
- Mazodier, Marc & Merunka, Dwight, 2014. "Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products," Journal of Business Research, Elsevier, vol. 67(7), pages 1552-1558.
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KeywordsOnline marketing research; Response quality; Generalizability theory;
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