Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image
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- R. Chumpitaz & E. Bigné & R. Curras, 2010. "Alliances between brands and social causes : the influence of company credibility on social responsibility image," Post-Print hal-00572834, HAL.
References listed on IDEAS
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Jaywant Singh, 2016. "The Influence of CSR and Ethical Self-Identity in Consumer Evaluation of Cobrands," Journal of Business Ethics, Springer, vol. 138(2), pages 311-326, October.
- David Finch & David Deephouse & Paul Varella, 2015. "Examining an Individual’s Legitimacy Judgment Using the Value–Attitude System: The Role of Environmental and Economic Values and Source Credibility," Journal of Business Ethics, Springer, vol. 127(2), pages 265-281, March.
- Cyrlene Claasen & Julia Roloff, 2012. "The Link Between Responsibility and Legitimacy: The Case of De Beers in Namibia," Journal of Business Ethics, Springer, vol. 107(3), pages 379-398, May.
- Won-Moo Hur & Hanna Kim & Jeong Woo, 2014. "How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation," Journal of Business Ethics, Springer, vol. 125(1), pages 75-86, November.
- Blanca de-Miguel-Molina & Vicente Chirivella-González & Beatriz García-Ortega, 2016. "Corporate philanthropy and community involvement. Analysing companies from France, Germany, the Netherlands and Spain," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(6), pages 2741-2766, November.
- Sylvain Sénéchal & Laurent Georges & Jean Pernin, 2014. "Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product," Journal of Business Ethics, Springer, vol. 124(3), pages 365-381, October.
- Jiyun Kang & Gwendolyn Hustvedt, 2014. "Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility," Journal of Business Ethics, Springer, vol. 125(2), pages 253-265, December.
- Hanna Kim & Won-Moo Hur & Junsang Yeo, 2015. "Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation," Sustainability, MDPI, Open Access Journal, vol. 7(4), pages 1-12, March.
- Namin Kim & Youri Sung & Moonkyu Lee, 2012. "Consumer Evaluations of Social Alliances: The Effects of Perceived Fit Between Companies and Non-Profit Organizations," Journal of Business Ethics, Springer, vol. 109(2), pages 163-174, August.
More about this item
Keywordscompany expertise; company trustworthiness; functional fit; image fit; altruistic attributions; CSR image;
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