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The Emergence of Concerned Partnerships in the Ethical Marketization of Place: A Narrative Lens

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  • Teea Palo

    (University of Edinburgh Business School)

Abstract

This study adopts a narrative lens to investigate how place shapes the emergence and work of cross-sector partnerships (CSPs). Based on a qualitative inquiry of the marketization of Lapland, Finland, as the home of Santa Claus, four matters of concern around the ethicality of marketizing Lapland are followed: revitalization, commerciality, distortion, and imbalance. The findings show how CSPs emerge in the marketization of place through the mechanisms of narrative contestations and misalignment of marketized place and place-identity, and their (re)alignment at the nexus of marketization. The contestations and misalignment generate matters of concern from place, which in turn mobilize CSPs via two interrelated narrative practices: (i) problematizing and (ii) reimagining the marketized place to realign it with place-identity. The paper contributes the construct of concerned partnerships to the literature of CSPs, a place-based form of CSPs which consist of both market and non-market actors, including the place and its social and material resources. They are formed through matters of concern that emerge through misalignments of marketized place and place-identity, to realign them and sustain a place at a nexus of marketization.

Suggested Citation

  • Teea Palo, 2023. "The Emergence of Concerned Partnerships in the Ethical Marketization of Place: A Narrative Lens," Journal of Business Ethics, Springer, vol. 184(4), pages 835-854, May.
    • Handle: RePEc:kap:jbuset:v:184:y:2023:i:4:d:10.1007_s10551-023-05364-6
    DOI: 10.1007/s10551-023-05364-6
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    References listed on IDEAS

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