Keeping up with the Joneses – the Effect of Individual Cultural Values on Conspicuous Consumption
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DOI: 10.26650/ibr.2018.47.01.0005
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- Olga Nechaeva & Valentina Mazzoli & Raffaele Donvito, 2023. "Brand engagement into self-concept and culture: a literature review for a future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 414-431, September.
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More about this item
Keywords
Conspicuous consumption; Individual national cultures; Brand consciousness;All these keywords.
JEL classification:
- M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
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