The Uncertain Value of Uncertainty: When Consumers Are Unwilling to Pay for What They Like
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DOI: 10.1287/mnsc.2019.3426
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Cited by:
- Gao, Shiping & Li, Nan, 2023. "Preference reversal and the evolution of cooperation," Applied Mathematics and Computation, Elsevier, vol. 438(C).
- Miao, Xiaoyu & Niu, Ben & Yang, Congcong & Feng, Yuanyue, 2023. "Examining the gamified effect of the blindbox design: The moderating role of price," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
- Aleksandra Kovacheva & Hristina Nikolova, 2024. "Uncertainty marketing tactics: An overview and a unifying framework," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 1-22, January.
- Sun, Chunhua & Fang, Yuan & Kong, Meng & Chen, Xiayu & Liu, Yezheng, 2022. "Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
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Keywords
willingness-to-pay; enjoyment; uncertainty; measurement; preference;All these keywords.
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