Social Media Strategies in Product-Harm Crises
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DOI: isre.2017.0707
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- Olga Tatarnikova & Sebastien Duchene & Patrick Sentis & Marc Willinger, 2022. "Portfolio instability and socially responsible investment:experiments with financial professionals and students," CEE-M Working Papers hal-03909118, CEE-M, Universtiy of Montpellier, CNRS, INRA, Montpellier SupAgro.
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- Jingjing Li & Nicole Montgomery & Reza Mousavi, 2022. "How a Brand's Social Activism Impacts Consumers' Brand Evaluations: The Role of Brand Relationship Norms," Papers 2210.10832, arXiv.org, revised Sep 2023.
- Li, Huashan & Bapuji, Hari & Talluri, Srinivas & Singh, Prakash J., 2022. "A Cross-disciplinary review of product recall research: A stakeholder-stage framework," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 163(C).
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Keywords
social media; offensive marketing; defensive marketing; product-harm crisis;All these keywords.
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