When do firms invest in offensive and/or defensive marketing?
Author
Abstract
Suggested Citation
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Lu, Chin-Shan & Lai, Kee-hung & Cheng, T.C.E., 2007. "Application of structural equation modeling to evaluate the intention of shippers to use Internet services in liner shipping," European Journal of Operational Research, Elsevier, vol. 180(2), pages 845-867, July.
- John H. Roberts & Charles J. Nelson & Pamela D. Morrison, 2005. "A Prelaunch Diffusion Model for Evaluating Market Defense Strategies," Marketing Science, INFORMS, vol. 24(1), pages 150-164, August.
- K. Sudhir, 2001. "Competitive Pricing Behavior in the Auto Market: A Structural Analysis," Marketing Science, INFORMS, vol. 20(1), pages 42-60, January.
- Gilbert, Christopher L, 1995. "Modelling Market Fundamentals: A Model of the Aluminum Market," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 10(4), pages 385-410, Oct.-Dec..
- K. Sudhir, 2001. "Competitive Pricing Behavior in the US Auto Market: A Structural Analysis," Yale School of Management Working Papers ysm228, Yale School of Management.
- Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
- Marios Koufaris, 2002. "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research, INFORMS, vol. 13(2), pages 205-223, June.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Eirik Sjåholm Knudsen & Lasse B. Lien & Bram Timmermans & Robert Wuebker, 2022. "The more things change, the more they stay the same: Demand‐side responses to economic shocks," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(5), pages 1240-1255, July.
- Reza Bandarian, 2020. "Explaining the competitive advantage in strategic research and technology management for research and technology organisations," International Journal of Business Continuity and Risk Management, Inderscience Enterprises Ltd, vol. 10(1), pages 23-46.
- Martín-Herrán, Guiomar & McQuitty, Shaun & Sigué, Simon Pierre, 2012. "Offensive versus defensive marketing: What is the optimal spending allocation?," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 210-219.
- Shu He & Huaxia Rui & Andrew B. Whinston, 2018. "Social Media Strategies in Product-Harm Crises," Information Systems Research, INFORMS, vol. 29(2), pages 362-380, June.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Lan Luo & P. K. Kannan & Brian T. Ratchford, 2007. "New Product Development Under Channel Acceptance," Marketing Science, INFORMS, vol. 26(2), pages 149-163, 03-04.
- Dongling Huang & Christian Rojas & Frank Bass, 2008. "What Happens When Demand Is Estimated With A Misspecified Model?," Journal of Industrial Economics, Wiley Blackwell, vol. 56(4), pages 809-839, December.
- A. Yeşim Orhun & Sriram Venkataraman & Pradeep K. Chintagunta, 2016. "Impact of Competition on Product Decisions: Movie Choices of Exhibitors," Marketing Science, INFORMS, vol. 35(1), pages 73-92, January.
- Muhammad Rizwan & Hamna Sultan & Sadia Parveen & Shumaila Nawaz & Samreen Sattar & Maryam Sana, 2013. "Determinants of Online Shopping and Moderating Role of Innovativeness and Perceived Risk," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(2), pages 142-159, February.
- Riffat Ara Zannat Tama & Md Mahmudul Hoque & Ying Liu & Mohammad Jahangir Alam & Mark Yu, 2023. "An Application of Partial Least Squares Structural Equation Modeling (PLS-SEM) to Examining Farmers’ Behavioral Attitude and Intention towards Conservation Agriculture in Bangladesh," Agriculture, MDPI, vol. 13(2), pages 1-22, February.
- Sara Moussawi & Marios Koufaris & Raquel Benbunan-Fich, 2021. "How perceptions of intelligence and anthropomorphism affect adoption of personal intelligent agents," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 343-364, June.
- Sergio Meza & K. Sudhir, 2006. "Pass-through timing," Quantitative Marketing and Economics (QME), Springer, vol. 4(4), pages 351-382, December.
- Pasquale Schiraldi, 2006.
"Second-Hand Markets and Collusion by Manufacturers of Semidurable Goods,"
Boston University - Department of Economics - Working Papers Series
WP2006-028, Boston University - Department of Economics.
- Pasquale Schiraldi, 2009. "Second-Hand Markets and Collusion byManufacturers of Semidurable Goods," STICERD - Economics of Industry Papers 48, Suntory and Toyota International Centres for Economics and Related Disciplines, LSE.
- Xinbo Hu & Paul J. Zak, 2022. "A Procedure to Set Prices and Select Inventory in Thinly Traded Markets Using Data from eBay," JRFM, MDPI, vol. 15(7), pages 1-8, July.
- Pham Minh & Dang Thao Yen & Ngo Thi Huong Quynh & Hoang Thi Hong Yen & Tran Thi Thanh Nga & Nguyen Van Quoc, 2021. "Assessment of influencer’s effects on customers’ online purchasing behavior in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 11(2), pages 81-96.
- S. Sriram & Pradeep K. Chintagunta & Ramya Neelamegham, 2006. "Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets," Marketing Science, INFORMS, vol. 25(5), pages 440-456, September.
- Verboven, Frank & Bourreau, Marc & Sun, Yutec, 2018. "Market Entry, Fighting Brands and Tacit Collusion: The Case of the French Mobile Telecommunications Market," CEPR Discussion Papers 12866, C.E.P.R. Discussion Papers.
- Claude, DASPREMONT & Rodolphe, DOS SANTOS FERREIRA & Jacques, THEPOT, 2007.
"Hawks and doves in segmented markets : a formal approach to competitive aggressiveness,"
Discussion Papers (ECON - Département des Sciences Economiques)
2007039, Université catholique de Louvain, Département des Sciences Economiques.
- D’ASPREMONT, Claude & DOS SANTOS FERREIRA, Rodolphe & THEPOT, Jacques, 2012. "Hawks and doves in segmented markets: A formal approach to competitive aggressiveness," LIDAM Discussion Papers CORE 2012013, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- D’ASPREMONT, Claude & DOS SANTOS FERREIRA, Rodolphe & THEPOT, Jacques, 2007. "Hawks and doves in segmented markets: a formal approach to competitive aggressiveness," LIDAM Discussion Papers CORE 2007078, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Claude d’Aspremont & Rodolphe Dos Santos Ferreira & Jacques Thépot, 2007. "Hawks and doves in segmented markets : A formal approach to competitive aggressiveness," Working Papers of LaRGE Research Center 2007-04, Laboratoire de Recherche en Gestion et Economie (LaRGE), Université de Strasbourg.
- Han, Sang-Lin & An, Myounga & Han, Jerry J. & Lee, Jiyoung, 2020. "Telepresence, time distortion, and consumer traits of virtual reality shopping," Journal of Business Research, Elsevier, vol. 118(C), pages 311-320.
- Ting Zhu & Hongju Liu & Pradeep Chintagunta, 2015.
"Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone,"
Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(2), pages 177-190, June.
- Ting Zhu & Hongju Liu & Pradeep Chintagunta, 2011. "Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone," Working Papers 11-35, NET Institute, revised Oct 2011.
- Shafiqul Islam & Mohammad Fakhrul Islam & Noor-E- Zannat, 2023. "Behavioral Intention to Use Online for Shopping in Bangladesh: A Technology Acceptance Model Analysis," SAGE Open, , vol. 13(3), pages 21582440231, September.
- O. Cem Ozturk & Sriram Venkataraman & Pradeep K. Chintagunta, 2016. "Price Reactions to Rivals’ Local Channel Exits," Marketing Science, INFORMS, vol. 35(4), pages 588-604, July.
- Chatterjee, Sheshadri & Chaudhuri, Ranjan & Vrontis, Demetris, 2023. "Masstige marketing: An empirical study of consumer perception and product attributes with moderating role of status, emotion, and pride," Journal of Business Research, Elsevier, vol. 155(PA).
- Abhik Roy & Jagmohan Raju, 2011. "The influence of demand factors on dynamic competitive pricing strategy: An empirical study," Marketing Letters, Springer, vol. 22(3), pages 259-281, September.
- Hoon S. Cha & Jong Hyun Wi & Chanhi Park & Taeha Kim, 2021. "Sustainability Calculus in Adopting Smart Speakers—Personalized Services and Privacy Risks," Sustainability, MDPI, vol. 13(2), pages 1-18, January.
More about this item
Keywords
Technology adoption Competitive intensity Constituency engagement Offensive and defensive marketing strategy;Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:62:y:2009:i:7:p:745-749. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.