Factors Affecting Millennials’ Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study
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References listed on IDEAS
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More about this item
Keywordsluxury fashion brands; millennials; materialism; need for uniqueness; susceptibility to informative influence; social media usage;
- C33 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Models with Panel Data; Spatio-temporal Models
- F31 - International Economics - - International Finance - - - Foreign Exchange
- F41 - International Economics - - Macroeconomic Aspects of International Trade and Finance - - - Open Economy Macroeconomics
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