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A Study on Effects of Time Pressure Perceived by Users of Airport Duty-free Shop on Impulsive Purchasing Behavior and repurchase Intention

Author

Listed:
  • Kang-Yeol Lee
  • Yu-Jin Choi
  • Jin-Woo Park

Abstract

The purpose of this research is to analyze the effects of time pressure perceived by users of the airport duty-free shop on impulsive purchasing behavior, satisfaction, and repurchase intention. For the purpose, we have carried out a questionnaire survey with users of the duty-free shop at the Incheon International Airport who are waiting to get on-board after purchasing duty-free goods at the airport duty-free shop as target. A total of 203 questionnaires were analyzed using structural equation modeling. As a result of the analysis, time pressure turned out to have a significant effect on impulsive purchasing behavior and repurchase intention, and satisfaction turned out to have a positive effect on repurchase intention. On the other hand, the effect of impulsive purchasing behavior on satisfaction and repurchase intention turned out to be insignificant statistically.

Suggested Citation

  • Kang-Yeol Lee & Yu-Jin Choi & Jin-Woo Park, 2018. "A Study on Effects of Time Pressure Perceived by Users of Airport Duty-free Shop on Impulsive Purchasing Behavior and repurchase Intention," International Business Research, Canadian Center of Science and Education, vol. 11(1), pages 59-65, January.
    • Handle: RePEc:ibn:ibrjnl:v:11:y:2018:i:1:p:59-65
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    References listed on IDEAS

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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