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Psychoneurobiochemistry of tourism marketing

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  • Koc, Erdogan
  • Boz, Hakan

Abstract

This study offers a unique approach to consumer/tourist behaviour called psychoneurobiochemistry and aims to explore the possible and potential influences of psychoneurobiochemical factors on tourism marketing. The study with a multidisciplinary approach analyzes and syntheses the psychological, neurological, biological and chemical research findings in terms of their implications for tourism marketing. The study particularly looks at neurotransmitters such as serotonin and dopamine; melatonin hormone; photoperiod and circadian rhythm and emotions.

Suggested Citation

  • Koc, Erdogan & Boz, Hakan, 2014. "Psychoneurobiochemistry of tourism marketing," Tourism Management, Elsevier, vol. 44(C), pages 140-148.
    • Handle: RePEc:eee:touman:v:44:y:2014:i:c:p:140-148
    DOI: 10.1016/j.tourman.2014.03.002
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    References listed on IDEAS

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    Cited by:

    1. Mary-Ann Cooper & Raquel Camprubí & Erdogan Koc & Ralf Buckley, 2021. "Digital Destination Matching: Practices, Priorities and Predictions," Sustainability, MDPI, vol. 13(19), pages 1-11, September.
    2. Maja Vujičić & Bruno Grbac & Vladimir Mozetič, 2021. "Contributions of Functional Magnetic Resonance Imaging in Market Research: Obstacles and Perspectives," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(2), pages 185-203.
    3. Lichters, Marcel & Müller, Holger & Sarstedt, Marko & Vogt, Bodo, 2016. "How durable are compromise effects?," Journal of Business Research, Elsevier, vol. 69(10), pages 4056-4064.

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