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The Effects of Corporate Social Responsibility on Corporate Reputation: The Case of Incheon International Airport

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  • SangRyeong Lee

    (School of Business, Korea Aerospace University, Goyang-si 10540, Korea)

  • Jin-Woo Park

    (School of Business, Korea Aerospace University, Goyang-si 10540, Korea)

  • Sukhoon Chung

    (School of Business, Korea Aerospace University, Goyang-si 10540, Korea)

Abstract

This study aims to intensively analyze the effects of Incheon International Airport’s implementation of Corporate Social Responsibility (CSR) on its reputation. CSR activities constitute a significant role as management strategies and sustain their business reputation in the airport industry based on the Incheon International airport in Korea. The purpose of this study is to provide CSR activities to promote the sustainable development of airports by verifying the impact of CSR on airport reputation through mediate variables within the airport industry in consideration of the value and importance of CSR. A survey was conducted for a total of 297 Incheon International Airport users, and the collected data was analyzed using the structural equation model. As a result, it was found that CSR has a positive effect on reputation. Therefore, CSR activities can positively enhance customer perception, strengthen the importance of sustainability, and play a very important role in Korea’s airport industry. It is expected that the results of this study will be used as basic data to emphasize the relative importance of airports’ CSR activities to enhance the reputation of airports in Korea and have a positive impact on sustainable development.

Suggested Citation

  • SangRyeong Lee & Jin-Woo Park & Sukhoon Chung, 2022. "The Effects of Corporate Social Responsibility on Corporate Reputation: The Case of Incheon International Airport," Sustainability, MDPI, vol. 14(17), pages 1-19, September.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:17:p:10930-:d:904146
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    1. Ricardo Jorge Raimundo & Maria Emilia Baltazar & Sandra P. Cruz, 2023. "Sustainability in the Airports Ecosystem: A Literature Review," Sustainability, MDPI, vol. 15(16), pages 1-18, August.
    2. Didier Louis & Cindy Lombart, 2024. "Impact of a corporate social responsibility message on consumers' sustainable behaviours and purchase intentions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 579-599, January.

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