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Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset




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  • Capozzi, Louis, 2005. "Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset," Journal of Advertising Research, Cambridge University Press, vol. 45(03), pages 290-293, September.
  • Handle: RePEc:cup:jadres:v:45:y:2005:i:03:p:290-293_05

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    Cited by:

    1. Su, Lujun & Swanson, Scott R. & Chinchanachokchai, Sydney & Hsu, Maxwell K. & Chen, Xiaohong, 2016. "Reputation and intentions: The role of satisfaction, identification, and commitment," Journal of Business Research, Elsevier, vol. 69(9), pages 3261-3269.
    2. repec:gam:jsusta:v:9:y:2017:i:6:p:951-:d:100494 is not listed on IDEAS
    3. repec:eee:aumajo:v:17:y:2009:i:2:p:115-124 is not listed on IDEAS
    4. Izlem Gozukara & Osman Yildirim, 2015. "Affective Commitment and Corporate Reputation. The Effects of Attitude toward Advertising and Trust," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(3), pages 126-147, September.

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