Affective Commitment and Corporate Reputation. The Effects of Attitude toward Advertising and Trust
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- Burke, Marian C & Edell, Julie A, 1986. " Ad Reactions over Time: Capturing Changes in the Real World," Journal of Consumer Research, Oxford University Press, vol. 13(1), pages 114-118, June.
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KeywordsAffective commitment; corporate reputation; attitude toward advertising; trust; higher education;
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
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