Affective Commitment and Corporate Reputation. The Effects of Attitude toward Advertising and Trust
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- Burke, Marian C & Edell, Julie A, 1986. " Ad Reactions over Time: Capturing Changes in the Real World," Journal of Consumer Research, Oxford University Press, vol. 13(1), pages 114-118, June.
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- Chris Styles & Paul G Patterson & Farid Ahmed, 2008. "A relational model of export performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 39(5), pages 880-900, July.
- Brown, Steven P & Stayman, Douglas M, 1992. " Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis," Journal of Consumer Research, Oxford University Press, vol. 19(1), pages 34-51, June.
- Capozzi, Louis, 2005. "Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset," Journal of Advertising Research, Cambridge University Press, vol. 45(03), pages 290-293, September.
- Thomas M. Krueger & Mark A. Wrolstad & Shane Van Dalsem, 2010. "Contemporaneous relationship between corporate reputation and return," Managerial Finance, Emerald Group Publishing, vol. 36(6), pages 482-490, May.
- Goldberg, Marvin E & Hartwick, Jon, 1990. " The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness," Journal of Consumer Research, Oxford University Press, vol. 17(2), pages 172-179, September.
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Keywords
Affective commitment; corporate reputation; attitude toward advertising; trust; higher education;JEL classification:
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
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