IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i12p7327-d839387.html
   My bibliography  Save this article

Do Strategic Human Resources and Artificial Intelligence Help to Make Organisations More Sustainable? Evidence from Non-Governmental Organisations

Author

Listed:
  • Amal Alnamrouti

    (Department of Business Administration, Faculty of Economics and Administrative Sciences, Cyprus International University, Mersin 10, Haspolat 99040, Turkey)

  • Husam Rjoub

    (Department of Accounting and Finance, Faculty of Economics and Administrative Sciences, Cyprus International University, Mersin 10, Haspolat 99040, Turkey
    Business Administration Department, Faculty of Management Sciences, ILMA University, Karachi 75190, Pakistan)

  • Hale Ozgit

    (Department of Tourism and Hospitality Management, Cyprus International University, North Cyprus, Mersin 10, Nicosia 99258, Turkey)

Abstract

Uncertainty and a lack of stability are among the difficulties non-governmental organisations face. However, certain strategies for ensuring their performance’s sustainability have not been empirically demonstrated in the literature. Using strategic resource management practises and artificial intelligence, this study examines the effect of organisational learning and corporate social responsibility on the sustainability of non-governmental organisations’ performance. The survey gathered data from 171 participants representing 21 United Nations organisations and 70 non-governmental organisations in Jordan to accomplish this goal. The data were analysed using WarpPLS and PLS-SEM. The study demonstrates that organisational learning, artificial intelligence, strategic human resource management practises, and corporate social responsibility all contribute to the long-term viability of non-governmental organisations. Furthermore, the study discovered that strategic resource management practises and artificial intelligence significantly mediate the relationship between organisational learning and sustainable organisational performance on the one hand, and corporate social responsibility on the other. Finally, the study provides theoretical and practical guidance on how to apply the findings to assist non-profit organisations’ management in utilising organisational learning, corporate social responsibility, artificial intelligence, and strategic resource management practices to help them run their internal operations in a more efficient and sustainable manner over time.

Suggested Citation

  • Amal Alnamrouti & Husam Rjoub & Hale Ozgit, 2022. "Do Strategic Human Resources and Artificial Intelligence Help to Make Organisations More Sustainable? Evidence from Non-Governmental Organisations," Sustainability, MDPI, vol. 14(12), pages 1-23, June.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:12:p:7327-:d:839387
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/12/7327/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/12/7327/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Chien‐Huang Lin & Ching‐Huai Peng & Danny T. Kao, 2008. "The innovativeness effect of market orientation and learning orientation on business performance," International Journal of Manpower, Emerald Group Publishing Limited, vol. 29(8), pages 752-772, November.
    2. Byung-Jik Kim & Mohammad Nurunnabi & Tae-Hyun Kim & Se-Youn Jung, 2018. "The Influence of Corporate Social Responsibility on Organizational Commitment: The Sequential Mediating Effect of Meaningfulness of Work and Perceived Organizational Support," Sustainability, MDPI, vol. 10(7), pages 1-16, June.
    3. K S Law & D K Tse & N Zhou, 2003. "Does human resource management matter in a transitional economy? China as an example," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 34(3), pages 255-265, May.
    4. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Journal of Business Ethics, Springer, vol. 125(4), pages 563-580, December.
    5. Chung, Henry F.L. & Yang, Zhilin & Huang, Pei-How, 2015. "How does organizational learning matter in strategic business performance? The contingency role of guanxi networking," Journal of Business Research, Elsevier, vol. 68(6), pages 1216-1224.
    6. Tseng, Shu-Mei, 2014. "The impact of knowledge management capabilities and supplier relationship management on corporate performance," International Journal of Production Economics, Elsevier, vol. 154(C), pages 39-47.
    7. Riham Al Aina & Tarik Atan, 2020. "The Impact of Implementing Talent Management Practices on Sustainable Organizational Performance," Sustainability, MDPI, vol. 12(20), pages 1-21, October.
    8. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Post-Print halshs-01365817, HAL.
    9. Maletič Matjaž & Maletič Damjan & Gomišček Boštjan & Dahlgaard Jens J. & Dahlgaard-Park Su Mi, 2014. "The Relationship between Sustainability– Oriented Innovation Practices and Organizational Performance: Empirical Evidence from Slovenian Organizations," Organizacija, Sciendo, vol. 47(1), pages 3-13, February.
    10. Lucía Muñoz-Pascual & Carla Curado & Jesús Galende, 2019. "The Triple Bottom Line on Sustainable Product Innovation Performance in SMEs: A Mixed Methods Approach," Sustainability, MDPI, vol. 11(6), pages 1-22, March.
    11. Forsyth, Tim, 1997. "Environmental responsibility and business regulation: the case of sustainable tourism," LSE Research Online Documents on Economics 4733, London School of Economics and Political Science, LSE Library.
    12. Mahour Mellat Parast, 2021. "An assessment of the impact of corporate social responsibility on organizational quality performance: Empirical evidence from the petroleum industry," Operations Management Research, Springer, vol. 14(1), pages 138-151, June.
    13. Jerez-Gomez, Pilar & Cespedes-Lorente, Jose & Valle-Cabrera, Ramon, 2005. "Organizational learning capability: a proposal of measurement," Journal of Business Research, Elsevier, vol. 58(6), pages 715-725, June.
    14. Salvi, Antonio & Vitolla, Filippo & Rubino, Michele & Giakoumelou, Anastasia & Raimo, Nicola, 2021. "Online information on digitalisation processes and its impact on firm value," Journal of Business Research, Elsevier, vol. 124(C), pages 437-444.
    15. Halbast Hussein Hamadamin & Tarik Atan, 2019. "The Impact of Strategic Human Resource Management Practices on Competitive Advantage Sustainability: The Mediation of Human Capital Development and Employee Commitment," Sustainability, MDPI, vol. 11(20), pages 1-19, October.
    16. George P. Huber, 1991. "Organizational Learning: The Contributing Processes and the Literatures," Organization Science, INFORMS, vol. 2(1), pages 88-115, February.
    17. Chunling Zhu & Anqi Liu & Yangwen Wang, 2019. "Integrating organizational learning with high-performance work system and entrepreneurial orientation: a moderated mediation framework," Frontiers of Business Research in China, Springer, vol. 13(1), pages 1-24, December.
    18. T.A. Odetayo & A.Z. Adeyemi & A.S. Sajuyigbe, 2014. "Impact of Corporate Social Responsibility on Profitability of Nigeria Banks," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(8), pages 252-263, August.
    19. Vassiliki Bamiatzi & Konstantinos Bozos & S. Tamer Cavusgil & G. Tomas M. Hult, 2016. "Revisiting the firm, industry, and country effects on profitability under recessionary and expansion periods: A multilevel analysis," Strategic Management Journal, Wiley Blackwell, vol. 37(7), pages 1448-1471, July.
    20. Fernández-Mesa, Anabel & Alegre, Joaquín, 2015. "Entrepreneurial orientation and export intensity: Examining the interplay of organizational learning and innovation," International Business Review, Elsevier, vol. 24(1), pages 148-156.
    21. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Post-Print hal-01822315, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Anca Antoaneta Vărzaru, 2022. "An Empirical Framework for Assessing the Balanced Scorecard Impact on Sustainable Development in Healthcare Performance Measurement," IJERPH, MDPI, vol. 19(22), pages 1-17, November.
    2. Mohammed Abdullah Ammer & Zeyad A. T. Ahmed & Saleh Nagi Alsubari & Theyazn H. H. Aldhyani & Shahab Ahmad Almaaytah, 2023. "Application of Artificial Intelligence for Better Investment in Human Capital," Mathematics, MDPI, vol. 11(3), pages 1-17, January.
    3. Robert Rijavec & Rok Marsetič & Irena Strnad, 2023. "Towards Optimal TMS Integration Scenario Based on HRM and SWOT Analysis," Sustainability, MDPI, vol. 15(13), pages 1-14, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wioleta Kucharska, 2020. "Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model," Sustainability, MDPI, vol. 12(3), pages 1-16, January.
    2. Chunling Zhu & Anqi Liu & Yangwen Wang, 2019. "Integrating organizational learning with high-performance work system and entrepreneurial orientation: a moderated mediation framework," Frontiers of Business Research in China, Springer, vol. 13(1), pages 1-24, December.
    3. Hoichi Amano & Yoshiharu Fukuda & Katsuhiko Shibuya & Akihiko Ozaki & Takahiro Tabuchi, 2021. "Factors Associated with the Work Engagement of Employees Working from Home during the COVID-19 Pandemic in Japan," IJERPH, MDPI, vol. 18(19), pages 1-12, October.
    4. Mavis Adu-Gyamfi & Zheng He & Gabriel Nyame & Seth Boahen & Michelle Frempomaa Frempong, 2021. "Effects of Internal CSR Activities on Social Performance: The Employee Perspective," Sustainability, MDPI, vol. 13(11), pages 1-28, June.
    5. Yu Jia & Jinglu Yan & Tianyuan Liu & Jun Huang, 2019. "How Does Internal and External CSR Affect Employees’ Work Engagement? Exploring Multiple Mediation Mechanisms and Boundary Conditions," IJERPH, MDPI, vol. 16(14), pages 1-17, July.
    6. Behrooz Gharleghi & Asghar Afshar Jahanshahi & Khaled Nawaser, 2018. "The Outcomes of Corporate Social Responsibility to Employees: Empirical Evidence from a Developing Country," Sustainability, MDPI, vol. 10(3), pages 1-15, March.
    7. Hyewon Youn & Jong-Hyeong Kim, 2022. "Corporate Social Responsibility and Hotel Employees’ Organizational Citizenship Behavior: The Roles of Organizational Pride and Meaningfulness of Work," Sustainability, MDPI, vol. 14(4), pages 1-18, February.
    8. Nematollah Shiri & Vahid Jafari‐Sadeghi, 2023. "Corporate social responsibility and green behaviour: Towards sustainable food‐business development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 605-620, March.
    9. Mansoora Ahmed & Sun Zehou & Syed Ali Raza & Muhammad Asif Qureshi & Sara Qamar Yousufi, 2020. "Impact of CSR and environmental triggers on employee green behavior: The mediating effect of employee well‐being," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2225-2239, September.
    10. Yun-Seok Hwang & Byung-Jik Kim, 2021. "“The Power of a Firm’s Benevolent Act”: The Influence of Work Overload on Turnover Intention, the Mediating Role of Meaningfulness of Work and the Moderating Effect of CSR Activities," IJERPH, MDPI, vol. 18(7), pages 1-15, April.
    11. David A. Jones & Alexander Newman & Ruodan Shao & Fang Lee Cooke, 2019. "Advances in Employee-Focused Micro-Level Research on Corporate Social Responsibility: Situating New Contributions Within the Current State of the Literature," Journal of Business Ethics, Springer, vol. 157(2), pages 293-302, June.
    12. Seunghee Im & Yang Woon Chung & Ji Yeon Yang, 2016. "Employees’ Participation in Corporate Social Responsibility and Organizational Outcomes: The Moderating Role of Person–CSR Fit," Sustainability, MDPI, vol. 9(1), pages 1-14, December.
    13. Suyun Chen & Yu Ji, 2022. "Do Corporate Social Responsibility Categories Distinctly Influence Innovation? A Resource-Based Theory Perspective," Sustainability, MDPI, vol. 14(6), pages 1-25, March.
    14. Salih Börteçine Avci & Adnan Karataş, 2022. "Public Service Motivation’s Mediating Role in the Effect Perceptions of Corporate Social Responsibility and Organizational Justice Have on Organizational Commitment in Higher Education Institutions," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 66(66), pages 29-54, December.
    15. Kenneth Roeck & François Maon, 2018. "Building the Theoretical Puzzle of Employees’ Reactions to Corporate Social Responsibility: An Integrative Conceptual Framework and Research Agenda," Journal of Business Ethics, Springer, vol. 149(3), pages 609-625, May.
    16. Charles H. Schwepker & Sean R. Valentine & Robert A. Giacalone & Mark Promislo, 2021. "Good Barrels Yield Healthy Apples: Organizational Ethics as a Mechanism for Mitigating Work-Related Stress and Promoting Employee Well-Being," Journal of Business Ethics, Springer, vol. 174(1), pages 143-159, November.
    17. Jajja, Muhammad Shakeel Sadiq & Asif, Muhammad & Montabon, Frank & Chatha, Kamran Ali, 2020. "The indirect effect of social responsibility standards on organizational performance in apparel supply chains: A developing country perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 139(C).
    18. Trisnawati & Muafi Muafi, 2022. "The effect of environmental awareness and environmental knowledge on green behavior mediated by the employee's wellbeing," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 4(2), pages 50-60, April.
    19. Basheer M. Al-Ghazali & M. Sadiq Sohail & Ibrahim Ali M. Jumaan, 2021. "CSR Perceptions and Career Satisfaction: The Role of Psychological Capital and Moral Identity," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
    20. Min-Jik Kim & Byung-Jik Kim, 2021. "The Performance Implication of Corporate Social Responsibility: The Moderating Role of Employee’s Prosocial Motivation," IJERPH, MDPI, vol. 18(6), pages 1-14, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:12:p:7327-:d:839387. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.