IDEAS home Printed from https://ideas.repec.org/a/plo/pone00/0300933.html
   My bibliography  Save this article

Impact of corporate social responsibility on employee loyalty: Mediating role of person-organization fit and employee trust

Author

Listed:
  • Hebo Jin
  • Xuexiao Li
  • Guangsen Li

Abstract

The study explores the impact of employee perceptions of corporate social responsibility (CSR) in improving employee loyalty by examining the direct and indirect role of person-organization fit and employee trust. A convenient sampling technique was employed to collect the data sample. A total of 338 questionnaires were collected at three different China-Pakistan Economic Corridor (CPEC) projects in Pakistan. The SmartPLS-3 was used to test the study hypotheses. The results revealed that CSR positively and significantly influenced employee loyalty. The findings indicated a partial mediating impact of P-O fit and employee trust in the relationship between CSR and employee loyalty. Discussions, implications, limitations, and future research direction are also given.

Suggested Citation

  • Hebo Jin & Xuexiao Li & Guangsen Li, 2024. "Impact of corporate social responsibility on employee loyalty: Mediating role of person-organization fit and employee trust," PLOS ONE, Public Library of Science, vol. 19(3), pages 1-18, March.
    • Handle: RePEc:plo:pone00:0300933
    DOI: 10.1371/journal.pone.0300933
    as

    Download full text from publisher

    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0300933
    Download Restriction: no
    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0300933&type=printable
    Download Restriction: no
    File URL: https://libkey.io/10.1371/journal.pone.0300933?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Byung-Jik Kim & Mohammad Nurunnabi & Tae-Hyun Kim & Se-Youn Jung, 2018. "The Influence of Corporate Social Responsibility on Organizational Commitment: The Sequential Mediating Effect of Meaningfulness of Work and Perceived Organizational Support," Sustainability, MDPI, vol. 10(7), pages 1-16, June.
    2. Gudergan, Siegfried P. & Ringle, Christian M. & Wende, Sven & Will, Alexander, 2008. "Confirmatory tetrad analysis in PLS path modeling," Journal of Business Research, Elsevier, vol. 61(12), pages 1238-1249, December.
    3. Yan Mao & Jie He & Alastair M. Morrison & J. Andres Coca-Stefaniak, 2021. "Effects of tourism CSR on employee psychological capital in the COVID-19 crisis: from the perspective of conservation of resources theory," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(19), pages 2716-2734, October.
    4. Sajjad A. Afridi & Bilal Afsar & Asad Shahjehan & Zia U. Rehman & Maqsood Haider & Mehboob Ullah, 2020. "Retracted: Perceived corporate social responsibility and innovative work behavior: The role of employee volunteerism and authenticity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1865-1877, July.
    5. Raiswa Saha & Shashi & Roberto Cerchione & Rajwinder Singh & Richa Dahiya, 2020. "Effect of ethical leadership and corporate social responsibility on firm performance: A systematic review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 409-429, March.
    6. Kum-Sik Oh & Juyeon Rachel Han & So Ra Park, 2021. "The Influence of Hotel Employees’ Perception of CSR on Organizational Commitment: The Moderating Role of Job Level," Sustainability, MDPI, vol. 13(22), pages 1-16, November.
    7. Olivia Guillon & Cécile Cézanne, 2014. "Employee Loyalty and Organizational Performance: A Critical Survey," Post-Print halshs-01340477, HAL.
    8. Wioleta Kucharska & Rafał Kowalczyk, 2019. "How to achieve sustainability?—Employee's point of view on company's culture and CSR practice," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 453-467, March.
    9. Hongdan Zhao & Qiongyao Zhou & Peixu He & Cuiling Jiang, 2021. "How and When Does Socially Responsible HRM Affect Employees’ Organizational Citizenship Behaviors Toward the Environment?," Journal of Business Ethics, Springer, vol. 169(2), pages 371-385, March.
    10. Eaint Yadanar Oo & Heajung Jung & In-Jo Park, 2018. "Psychological Factors Linking Perceived CSR to OCB: The Role of Organizational Pride, Collectivism, and Person–Organization Fit," Sustainability, MDPI, vol. 10(7), pages 1-16, July.
    11. Chi-Shiun Lai & Chih-Jen Chiu & Chin-Fang Yang & Da-Chang Pai, 2010. "The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation," Journal of Business Ethics, Springer, vol. 95(3), pages 457-469, September.
    12. Oriol Iglesias & Stefan Markovic & Mehdi Bagherzadeh & Jatinder Jit Singh, 2020. "Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty," Journal of Business Ethics, Springer, vol. 163(1), pages 151-166, April.
    13. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Post-Print hal-01822315, HAL.
    14. Yusheng Kong & Alex Antwi‐Adjei & Jonas Bawuah, 2020. "A systematic review of the business case for corporate social responsibility and firm performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 444-454, March.
    15. Richa Chaudhary, 2017. "Corporate social responsibility and employee engagement: can CSR help in redressing the engagement gap?," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 13(2), pages 323-338, June.
    16. S. Hansen & Benjamin Dunford & Alan Boss & R. Boss & Ingo Angermeier, 2011. "Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective," Journal of Business Ethics, Springer, vol. 102(1), pages 29-45, August.
    17. Ana Patrícia Duarte & Carla Mouro, 2022. "Environmental Corporate Social Responsibility and Workplace Pro-Environmental Behaviors: Person-Organization Fit and Organizational Identification’s Sequential Mediation," IJERPH, MDPI, vol. 19(16), pages 1-14, August.
    18. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Journal of Business Ethics, Springer, vol. 125(4), pages 563-580, December.
    19. Duygu Turker, 2009. "How Corporate Social Responsibility Influences Organizational Commitment," Journal of Business Ethics, Springer, vol. 89(2), pages 189-204, October.
    20. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Post-Print halshs-01365817, HAL.
    21. Changqin Yin & Yajun Zhang & Lu Lu, 2021. "Employee-Oriented CSR and Unethical Pro-Organizational Behavior: The Role of Perceived Insider Status and Ethical Climate Rules," Sustainability, MDPI, vol. 13(12), pages 1-16, June.
    22. John Helliwell & Haifang Huang, 2011. "Well-Being and Trust in the Workplace," Journal of Happiness Studies, Springer, vol. 12(5), pages 747-767, October.
    23. Nazamul Hoque & Abdul Rahim Abdul Rahman & Rafiqul Islam Molla & Abu Hanifa Md. Noman & Mohammad Zahid Hossain Bhuiyan, 2018. "Is corporate social responsibility pursuing pristine business goals for sustainable development?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1130-1142, November.
    24. Khawaja Fawad Latif & Aymen Sajjad, 2018. "Measuring corporate social responsibility: A critical review of survey instruments," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1174-1197, November.
    25. Yi-Bin Li & Gui-Qing Zhang & Tung-Ju Wu & Chi-Lu Peng, 2020. "Employee’s Corporate Social Responsibility Perception and Sustained Innovative Behavior: Based on the Psychological Identity of Employees," Sustainability, MDPI, vol. 12(20), pages 1-15, October.
    26. Samma Faiz Rasool & Rashid Maqbool & Madeeha Samma & Yan Zhao & Amna Anjum, 2019. "Positioning Depression as a Critical Factor in Creating a Toxic Workplace Environment for Diminishing Worker Productivity," Sustainability, MDPI, vol. 11(9), pages 1-18, May.
    27. Dolores Gallardo-Vázquez & Luis Enrique Valdez-Juárez & Ángela María Castuera-Díaz, 2019. "Corporate Social Responsibility as an Antecedent of Innovation, Reputation, Performance, and Competitive Success: A Multiple Mediation Analysis," Sustainability, MDPI, vol. 11(20), pages 1-28, October.
    28. Won‐Moo Hur & Tae‐Won Moon & Han‐Geun Lee, 2018. "Employee engagement in CSR initiatives and customer‐directed counterproductive work behavior (CWB): The mediating roles of organizational civility norms and job calling," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1087-1098, November.
    29. Won‐Moo Hur & Tae‐Won Moon & Hanna Kim, 2020. "When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1878-1891, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Christy Ying Ni Liu & Zhiqing Lei & ManRong Gan, 2025. "The effects of perceived trust and psychological safety on the emotions and behaviour of hotel employees: the lens from post-COVID-19," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-9, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Min-Jik Kim & Byung-Jik Kim, 2021. "The Performance Implication of Corporate Social Responsibility: The Moderating Role of Employee’s Prosocial Motivation," IJERPH, MDPI, vol. 18(6), pages 1-14, March.
    2. Paraskevi (Evi) Dekoulou & Anna Anastasopoulou & Panagiotis Trivellas, 2023. "Employee Performance Implications of CSR for Organizational Resilience in the Banking Industry: The Mediation Role of Psychological Empowerment," Sustainability, MDPI, vol. 15(15), pages 1-20, August.
    3. Suad Dukhaykh & Khlood Alshahrani, 2025. "Corporate Social Responsibility Perception and Organizational Citizenship Behavior in the Saudi Banking Sector: The Mediating Role of Person–Corporate Social Responsibility Fit," Sustainability, MDPI, vol. 17(13), pages 1-16, July.
    4. Byung‐Jik Kim & Youngkyun Chang & Tae‐Hyun Kim, 2023. "Translating corporate social responsibility into financial performance: Exploring roles of work engagement and strategic coherence," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(5), pages 2555-2573, September.
    5. Erifili-Christina Chatzopoulou & Dimitris Manolopoulos & Vasia Agapitou, 2022. "Corporate Social Responsibility and Employee Outcomes: Interrelations of External and Internal Orientations with Job Satisfaction and Organizational Commitment," Journal of Business Ethics, Springer, vol. 179(3), pages 795-817, September.
    6. Qing Miao & Jun Zhou, 2020. "Corporate Hypocrisy and Counterproductive Work Behavior: A Moderated Mediation Model of Organizational Identification and Perceived Importance of CSR," Sustainability, MDPI, vol. 12(5), pages 1-20, March.
    7. Yu Jia & Jinglu Yan & Tianyuan Liu & Jun Huang, 2019. "How Does Internal and External CSR Affect Employees’ Work Engagement? Exploring Multiple Mediation Mechanisms and Boundary Conditions," IJERPH, MDPI, vol. 16(14), pages 1-17, July.
    8. Wioleta Kucharska, 2020. "Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model," Sustainability, MDPI, vol. 12(3), pages 1-16, January.
    9. Rafał Kowalczyk & Wioleta Kucharska, 2020. "Corporate social responsibility practices incomes and outcomes: Stakeholders' pressure, culture, employee commitment, corporate reputation, and brand performance. A Polish–German cross‐country study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 595-615, March.
    10. María Garrido‐Ruso & Beatriz Aibar‐Guzmán, 2022. "The moderating effect of contextual factors and employees' demographic features on the relationship between CSR and work‐related attitudes: A meta‐analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1839-1854, September.
    11. Byung-Jik Kim & Mohammad Nurunnabi & Tae-Hyun Kim & Taejoong Kim, 2018. "Doing Good Is Not Enough, You Should Have Been Authentic: Organizational Identification, Authentic Leadership and CSR," Sustainability, MDPI, vol. 10(6), pages 1-16, June.
    12. Slobodan Marić & Nemanja Berber & Agneš Slavić & Marko Aleksić, 2021. "The Mediating Role of Employee Commitment in the Relationship Between Corporate Social Responsibility and Firm Performance in Serbia," SAGE Open, , vol. 11(3), pages 21582440211, August.
    13. Behrooz Gharleghi & Asghar Afshar Jahanshahi & Khaled Nawaser, 2018. "The Outcomes of Corporate Social Responsibility to Employees: Empirical Evidence from a Developing Country," Sustainability, MDPI, vol. 10(3), pages 1-15, March.
    14. Seunghee Im & Yang Woon Chung & Ji Yeon Yang, 2016. "Employees’ Participation in Corporate Social Responsibility and Organizational Outcomes: The Moderating Role of Person–CSR Fit," Sustainability, MDPI, vol. 9(1), pages 1-14, December.
    15. Charles H. Schwepker & Sean R. Valentine & Robert A. Giacalone & Mark Promislo, 2021. "Good Barrels Yield Healthy Apples: Organizational Ethics as a Mechanism for Mitigating Work-Related Stress and Promoting Employee Well-Being," Journal of Business Ethics, Springer, vol. 174(1), pages 143-159, November.
    16. Min-Jik Kim & Byung-Jik Kim, 2020. "Analysis of the Importance of Job Insecurity, Psychological Safety and Job Satisfaction in the CSR-Performance Link," Sustainability, MDPI, vol. 12(9), pages 1-16, April.
    17. Heung-Jun Jung & Mohammad Ali, 2017. "Corporate Social Responsibility, Organizational Justice and Positive Employee Attitudes: In the Context of Korean Employment Relations," Sustainability, MDPI, vol. 9(11), pages 1-24, October.
    18. Nick Lin-Hi & Xiaohan Gao-Urhahn & Torsten Biemann & Irmela F. Koch-Bayram, 2023. "Internal CSR and blue-collar workers’ attitudes and behaviors in China: a combination of a cross-sectional study and a field experiment," Asian Business & Management, Palgrave Macmillan, vol. 22(3), pages 1185-1213, July.
    19. Khadija Bouraoui & Sonia Bensemmane & Marc Ohana, 2020. "Corporate Social Responsibility and Employees’ Affective Commitment: A Moderated Mediation Study," Sustainability, MDPI, vol. 12(14), pages 1-16, July.
    20. Byung-Jik Kim & Mohammad Nurunnabi & Tae-Hyun Kim & Se-Youn Jung, 2018. "The Influence of Corporate Social Responsibility on Organizational Commitment: The Sequential Mediating Effect of Meaningfulness of Work and Perceived Organizational Support," Sustainability, MDPI, vol. 10(7), pages 1-16, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0300933. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.