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Employee’s Corporate Social Responsibility Perception and Sustained Innovative Behavior: Based on the Psychological Identity of Employees

Author

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  • Yi-Bin Li

    (School of Business Administration, Huaqiao University, Quanzhou 362021, China)

  • Gui-Qing Zhang

    (School of Business Administration, Huaqiao University, Quanzhou 362021, China)

  • Tung-Ju Wu

    (School of Management, Harbin Institute of Technology, Harbin 150001, China)

  • Chi-Lu Peng

    (Business Intelligence School, National Kaohsiung University of Science and Technology, Kaohsiung 824303, Taiwan)

Abstract

Corporate social responsibility refers to the voluntary promises made by an enterprise to achieve sustainable development. When enterprises conduct prosocial activities, they must consider the feelings of their employees including employees’ sense of identification and well-being. However, most existing corporate social responsibility studies have focused on the financial performance of enterprises; the effects of corporate social responsibility on employees have seldom been examined. Accordingly, this study conducted an empirical study examining the effects of employee perception of enterprise corporate social responsibility, employee well-being, and organizational identification on employee innovative behavior. A total of 431 valid questionnaires were retrieved. A structural equation modeling analysis revealed that a positive relationship exists between employee perception of enterprise execution of corporate social responsibility and employee innovative behavior. Furthermore, both employee well-being and organizational identification play mediating roles between the two variables. When conducting social responsibility activities, enterprises are suggested to inform their employees or even encourage their participation in their efforts to fulfill their social responsibility. Through interaction between internal and external stakeholders, substantial innovative behavior, beneficial for the subsequent development of enterprises, can be stimulated.

Suggested Citation

  • Yi-Bin Li & Gui-Qing Zhang & Tung-Ju Wu & Chi-Lu Peng, 2020. "Employee’s Corporate Social Responsibility Perception and Sustained Innovative Behavior: Based on the Psychological Identity of Employees," Sustainability, MDPI, vol. 12(20), pages 1-15, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:20:p:8604-:d:430466
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    References listed on IDEAS

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    2. Yibin Li & Guiqing Zhang & Longjun Liu, 2021. "Platform Corporate Social Responsibility and Employee Innovation Performance: A Cross-Layer Study Mediated by Employee Intrapreneurship," SAGE Open, , vol. 11(2), pages 21582440211, June.
    3. Naveed Ahmad & Miklas Scholz & Muhammad Zulqarnain Arshad & Syed Khuram Ali Jafri & Raja Irfan Sabir & Waris Ali Khan & Heesup Han, 2021. "The Inter-Relation of Corporate Social Responsibility at Employee Level, Servant Leadership, and Innovative Work Behavior in the Time of Crisis from the Healthcare Sector of Pakistan," IJERPH, MDPI, vol. 18(9), pages 1-16, April.
    4. Wei Gao & Lin Wang & Jingdong Yan & Yanxiong Wu & Sadik Yusuf Musse, 2021. "Fostering Workplace Innovation through CSR and Authentic Leadership: Evidence from SME Sector," Sustainability, MDPI, vol. 13(10), pages 1-16, May.
    5. Rong-Ho Lin & Yu-Chuan Huang & Nai-Wen Chang & Shih-Wei Wu & Yu-Chang Ke, 2021. "The Mediating Effect of Ownership of Psychological Behavior and Tour Leader Experience on Accountability in Order to Explore the Sustainable Business Model of the Tourism Industry," Sustainability, MDPI, vol. 13(13), pages 1-19, June.

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