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AI Capability and Sustainable Performance: Unveiling the Mediating Effects of Organizational Creativity and Green Innovation with Knowledge Sharing Culture as a Moderator

Author

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  • Md. Abu Issa Gazi

    (School of Management, Jiujiang University, Jiujiang 332005, China
    Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, Nilai 71800, Negeri Sembilan, Malaysia)

  • Md. Kazi Hafizur Rahman

    (Department of Management Studies, University of Barishal, Barishal 8254, Bangladesh)

  • Abdullah Al Masud

    (Department of Management Studies, University of Barishal, Barishal 8254, Bangladesh)

  • Mohammad Bin Amin

    (Faculty of Economics and Business, University of Debrecen, 4032 Debrecen, Hungary)

  • Naznin Sultana Chaity

    (School of Business, Ahsanullah University of Science and Technology, Dhaka 1208, Bangladesh)

  • Abdul Rahman bin S. Senathirajah

    (Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, Nilai 71800, Negeri Sembilan, Malaysia)

  • Masuk Abdullah

    (Faculty of Engineering, University of Debrecen, 4028 Debrecen, Hungary)

Abstract

The purpose of this study is to investigate the role of AI capability (AIC) on organizational creativity (OC), green innovation (GI), and sustainable performance (SP). It also aims to investigate the mediating roles of OC and GI, as well as the moderating role of knowledge sharing culture (KNC). This study used quantitative methodology and utilized a survey to collect data from 421 employees in different organizations in Bangladesh. We used the structural equation modeling (SEM) technique to analyze the data. This study finds that AI capability significantly influences OC, GI, and SP. OC and GI work as mediators, and KNC serves as a moderator among the suggested relationships. This study is notable for its novelty in examining multiple unexplored aspects in the current body of research. This research also provides valuable insights for policymakers and practitioners regarding the effective integration of AI to enhance organizational competitiveness.

Suggested Citation

  • Md. Abu Issa Gazi & Md. Kazi Hafizur Rahman & Abdullah Al Masud & Mohammad Bin Amin & Naznin Sultana Chaity & Abdul Rahman bin S. Senathirajah & Masuk Abdullah, 2024. "AI Capability and Sustainable Performance: Unveiling the Mediating Effects of Organizational Creativity and Green Innovation with Knowledge Sharing Culture as a Moderator," Sustainability, MDPI, vol. 16(17), pages 1-19, August.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:17:p:7466-:d:1466528
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    References listed on IDEAS

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    Cited by:

    1. Tengfei Shen & Alina Badulescu, 2025. "Generative AI and Sustainable Performance in Manufacturing Firms: Roles of Innovations and AI Regulation," Sustainability, MDPI, vol. 17(19), pages 1-23, September.
    2. Fathi Abdulsalam Mohammed Alsoukini & Muri Wole Adedokun & Ayşen Berberoğlu, 2025. "Enhancing Sustainable Innovation Performance in the Banking Sector of Libya: The Impact of Artificial Intelligence Applications and Organizational Learning," Sustainability, MDPI, vol. 17(12), pages 1-25, June.
    3. Khalid Jamil & Wen Zhang & Aliya Anwar & Sohaib Mustafa, 2025. "Exploring the Influence of AI Adoption and Technological Readiness on Sustainable Performance in Pakistani Export Sector Manufacturing Small and Medium-Sized Enterprises," Sustainability, MDPI, vol. 17(8), pages 1-28, April.
    4. Mohammad Fakhrul Islam & Abdullah Al Masud & Md. Emon & Razuan Ahmed Shuvro & Mohammad Toriqul Islam Jony & Tania Akter, 2025. "Integrating green HRM for productivity and sustainability: green innovation, engagement and pro-environmental behavior as key mediators," Future Business Journal, Springer, vol. 11(1), pages 1-25, December.
    5. Jiamin Sun & Lijun Ran & Bingbing Wang, 2025. "ESG Performance and Digital Transformation: Evidence from Chinese A-Listed Companies," Sustainability, MDPI, vol. 17(18), pages 1-17, September.

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