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Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors

Author

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  • Nabeel Younus Ansari

    (Department of Business Administration, Multan Campus, Air University Islamabad, Multan 60000, Pakistan)

  • Temoor Anjum

    (Department of Business Administration, Faculty of Management Sciences, Ilma University, Karachi 72400, Pakistan
    Centre of Post-Graduate Studies, Limkokwing University of Creative Technology, Cyberjaya 63000, Malaysia)

  • Muhammad Farrukh

    (Department of Business Administration, Faculty of Management Sciences, Ilma University, Karachi 72400, Pakistan
    School of Management and Economics, Beijing Institute of Technology, Beijing 100811, China)

  • Petra Heidler

    (Department of International Business and Export Management, IMC University of Applied Science Krems, 3500 Krems, Austria)

Abstract

This paper aims to investigate the role of corporate social responsibility (CSR) in fostering customer’s pro-environmental behavior (PEBs) through customer engagement (CE). Data collected from the hotel customers were analyzed through structural equation modeling. The present research findings reveal the significant role of CSR activities in positively influencing customer PEBs. Moreover, the results also suggest the mediation of CE in the relationship between CSR and customer PEBs. The current research findings offer significant implications that can be employed in developing a result-oriented marketing strategy in CSR activities that contribute to environmental protection and sustainability.

Suggested Citation

  • Nabeel Younus Ansari & Temoor Anjum & Muhammad Farrukh & Petra Heidler, 2021. "Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors," Sustainability, MDPI, vol. 13(7), pages 1-14, March.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:7:p:3781-:d:526141
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