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Factors Influencing Consumers’ Purchase Intention towards Electric Two-Wheelers

Author

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  • Sudarsan Jayasingh

    (SSN School of Management, Kalavakkam 603110, Tamil Nadu, India)

  • T. Girija

    (SSN School of Management, Kalavakkam 603110, Tamil Nadu, India)

  • Sivakumar Arunkumar

    (School of Management, SASTRA Deemed University, Thanjavur 613401, Tamil Nadu, India)

Abstract

The demand for electric vehicles (EVs) has significantly increased in recent years, but it represents only a tiny percentage of the total new vehicles sold globally. In 2021, the total sales of electric two-wheelers were less than 1% only. Therefore, the adoption of an electric two-wheeler (E2W) needs to be studied. This research develops a behavioral electric two-wheelers adoption intention model. The present study aimed to identify the factors that influence consumers’ intentions to adopt electric two-wheelers. The questionnaire method was employed, and 182 valid responses were collected. The partial least squares structural equation modeling (PLS-SEM) was used to test the research hypothesis. The empirical results indicate that environmental concern, perceived economic benefit, charging infrastructure, and social influence significantly impact consumers’ attitudes towards electric two-wheelers. Attitude also significantly affects the consumer’s intention to purchase an electric two-wheeler. Perceived economic benefits were found to be the main factor influencing consumers to purchase electric two-wheelers. The findings of this research also show that women are more inclined towards purchasing electric two-wheelers than men. These results offer useful information for governments and electric-two-wheelers companies to gain a better understanding of consumer behavior towards purchasing electric two-wheelers.

Suggested Citation

  • Sudarsan Jayasingh & T. Girija & Sivakumar Arunkumar, 2021. "Factors Influencing Consumers’ Purchase Intention towards Electric Two-Wheelers," Sustainability, MDPI, vol. 13(22), pages 1-20, November.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:22:p:12851-:d:683780
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    Cited by:

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