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Factors Predicting Individuals’ Behavioural Intentions for Choosing Cultural Tourism: A Structural Model


  • Silvia Platania

    (Department of Educational Science, Section of Psychology, University of Catania, 95131 Catania, Italy)

  • Kyle Maurice Woosnam

    (Parks, Recreation and Tourism Management Program, Warnell School of Forestry and Natural Resources, University of Georgia, Athens, GA 30602, USA
    School of Tourism and Hospitality Management, University of Johannesburg, Johannesburg 2006, South Africa)

  • Manuel Alector Ribeiro

    (School of Tourism and Hospitality Management, University of Johannesburg, Johannesburg 2006, South Africa
    School of Hospitality and Tourism Management, University of Surrey, Guildford GU2 7XH, UK
    Research Centre for Tourism, Sustainability and Well-Being (CinTurs), Faculty of Economics, Campus de Gambelas, University of Algarve, 8005 Faro, Portugal)


Drawing from the theory of self-regulation and a model of goal-directed behaviour, this study examines the determinants (i.e., attitudes, subjective norms, perceived behavioural control, desire, negative WOM coping strategies, and avoidance coping strategies) of visitors’ intentions to engage in cultural tourism within Sicily. Based on a sample of 469 visitors, the results revealed that 12 of the 14 proposed hypothesised direct effects were significant in explaining behavioural intentions to choose a cultural holiday. As for indirect effects, negative WOM coping strategies served as a more salient mediator in the model, as opposed to avoidance coping strategies.

Suggested Citation

  • Silvia Platania & Kyle Maurice Woosnam & Manuel Alector Ribeiro, 2021. "Factors Predicting Individuals’ Behavioural Intentions for Choosing Cultural Tourism: A Structural Model," Sustainability, MDPI, vol. 13(18), pages 1-20, September.
  • Handle: RePEc:gam:jsusta:v:13:y:2021:i:18:p:10347-:d:636960

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    References listed on IDEAS

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    1. Martina Morando & Silvia Platania, 2022. "Luxury Tourism Consumption in the Accommodation Sector: The Mediation Role of Destination Brand Love for Potential Tourists," Sustainability, MDPI, vol. 14(7), pages 1-18, March.
    2. Xiaoyu Wang & Guangming Li & Rongmei Jiang, 2023. "Research on Purchase Intention of E-Commerce Poverty Alleviation Products Based on Perceived Justice Perspective," Sustainability, MDPI, vol. 15(3), pages 1-21, January.

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