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The role of perceived effectiveness of policy measures in predicting recycling behaviour in Hong Kong

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  • Wan, Calvin
  • Shen, Geoffrey Qiping
  • Yu, Ann

Abstract

Hong Kong is a compact and ‘land-hungry’ city where recycling has become an important measure for treating waste and reducing the demand on the limited landfills. The objectives of this paper are to extend the model of recycling attitude and behaviour to explain the relationship between perceived policy effectiveness and recycling behaviour. Previous studies on recycling attitude and behaviour had widely adopted the theory of planned behaviour (TPB) and the norm activation model (NAM), and drawn policy implications from them. Nevertheless, little research has been conducted to investigate the role of perceived effectiveness of policy measures in predicting recycling behaviour. To address this, a model that integrates the TPB and NAM was proposed in this study, and a street survey was conducted to investigate the case. The results illustrate that recycling intention is influenced by subjective norms, perceived behavioural control, moral norms, and awareness of consequences, as well as a newly proposed construct, namely perceived policy effectiveness. The study proved self-reported recycling behaviour (direct behaviour) and support for policy measures (indirect behaviour) are influenced by recycling intention. All in all the Government should provide more recycling bins, guidelines on recycling activities, and should accent what it has been doing to facilitate and encourage recycling.

Suggested Citation

  • Wan, Calvin & Shen, Geoffrey Qiping & Yu, Ann, 2014. "The role of perceived effectiveness of policy measures in predicting recycling behaviour in Hong Kong," Resources, Conservation & Recycling, Elsevier, vol. 83(C), pages 141-151.
    • Handle: RePEc:eee:recore:v:83:y:2014:i:c:p:141-151
    DOI: 10.1016/j.resconrec.2013.12.009
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    Cited by:

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    13. Fielding, Kelly S. & van Kasteren, Yasmin & Louis, Winnifred & McKenna, Bernard & Russell, Sally & Spinks, Anneliese, 2016. "Using individual householder survey responses to predict household environmental outcomes: The cases of recycling and water conservation," Resources, Conservation & Recycling, Elsevier, vol. 106(C), pages 90-97.
    14. Arbués, Fernando & Villanúa, Inmaculada, 2016. "Determinants of behavior toward selective collection of batteries in Spain. A bivariate probit model," Resources, Conservation & Recycling, Elsevier, vol. 106(C), pages 1-8.
    15. Qiao Liu & Qianhui Xu & Xin Shen & Bowei Chen & Sonia Sadeghian Esfahani, 2022. "The Mechanism of Household Waste Sorting Behaviour—A Study of Jiaxing, China," IJERPH, MDPI, vol. 19(4), pages 1-12, February.
    16. Huilin Wang & Jiaxuan Li & Aweewan Mangmeechai & Jiafu Su, 2021. "Linking Perceived Policy Effectiveness and Proenvironmental Behavior: The Influence of Attitude, Implementation Intention, and Knowledge," IJERPH, MDPI, vol. 18(6), pages 1-17, March.
    17. Anil Balikci & Yuri Borgianni & Lorenzo Maccioni & Chiara Nezzi, 2021. "A Framework of Unsustainable Behaviors to Support Product Eco-Design," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    18. Moh, YiingChiee & -->Abd Manaf, Latifah, 2017. "Solid waste management transformation and future challenges of source separation and recycling practice in Malaysia," Resources, Conservation & Recycling, Elsevier, vol. 116(C), pages 1-14.
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