IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i22p9784-d449798.html
   My bibliography  Save this article

An Exploratory Study of Consumer Food Waste Attitudes, Social Norms, Behavioral Intentions, and Restaurant Plate Waste Behaviors in Taiwan

Author

Listed:
  • Ching-Hsu Huang

    (Department of Hotel and Restaurant Management, National Pingtung University of Science and Technology, Pingtung 91202, Taiwan)

  • Hsiao-Yi Tseng

    (Department of Hotel and Restaurant Management, National Pingtung University of Science and Technology, Pingtung 91202, Taiwan)

Abstract

The rising trend of people dining out has made food waste in restaurants become a significant issue because of sustainability. Consumers’ attitudes toward food waste in restaurants are still undergoing scrutiny. The main purpose of this study was to test the relationships among consumers’ attitudes, social norms, behavioral intentions, and plate waste behaviors in restaurants in Taiwan. This paper contributes to the understanding of consumers’ food waste behaviors by examining a hypothesized research model. Based on a questionnaire with 464 restaurant customers, the hypothesized research model was examined by using structural equation modeling. Sequential mediation for examining the relationships of variables was conducted, and it was found that there was a significant serial mediation effect on the path of consumers’ attitudes, behavioral intentions, food waste behavior, and consumer plate waste. The results of this study can contribute to better engaging consumers in mitigating food waste in restaurants. Implications and suggestions for further research and recommendations for restaurant managers are provided based on sustainable management.

Suggested Citation

  • Ching-Hsu Huang & Hsiao-Yi Tseng, 2020. "An Exploratory Study of Consumer Food Waste Attitudes, Social Norms, Behavioral Intentions, and Restaurant Plate Waste Behaviors in Taiwan," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:22:p:9784-:d:449798
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/22/9784/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/22/9784/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Robert E. Hall, 2009. "By How Much Does GDP Rise If the Government Buys More Output?," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 40(2 (Fall)), pages 183-249.
    3. Sirieix, Lucie & Lála, Jan & Kocmanová, Klára, 2017. "Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste, culture, norms and emotions," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 153-158.
    4. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9-10), pages 1082-1095, October.
    5. von Braun, Joachim, 2007. "The world food situation: New driving forces and required actions," Food policy reports 18, International Food Policy Research Institute (IFPRI).
    6. Secondi, Luca & Principato, Ludovica & Laureti, Tiziana, 2015. "Household food waste behaviour in EU-27 countries: A multilevel analysis," Food Policy, Elsevier, vol. 56(C), pages 25-40.
    7. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9), pages 1082-1095.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Saman Attiq & Amanda M. Y. Chu & Rauf I. Azam & Wing-Keung Wong & Sumia Mumtaz, 2021. "Antecedents of Consumer Food Waste Reduction Behavior: Psychological and Financial Concerns through the Lens of the Theory of Interpersonal Behavior," IJERPH, MDPI, vol. 18(23), pages 1-18, November.
    2. Areej Malibari & Ghada Alsawah & Wafaa Saleh & Maha M. A. Lashin, 2023. "Analysis of Attitudes towards Food Waste in the Kingdom of Saudi Arabia Using Fuzzy Logic," Sustainability, MDPI, vol. 15(4), pages 1-16, February.
    3. Beata Bilska & Marzena Tomaszewska & Danuta Kołożyn-Krajewska, 2022. "The Management of Meals in Food Service Establishments in the Context of Food Waste—Results of Focus Group Interviews with Employees and Owners," Sustainability, MDPI, vol. 14(15), pages 1-17, July.
    4. Jingjing Wang & Mingyue Li & Sinan Li & Kai Chen, 2022. "Understanding Consumers’ Food Waste Reduction Behavior—A Study Based on Extended Norm Activation Theory," IJERPH, MDPI, vol. 19(7), pages 1-15, April.
    5. Sumia Mumtaz & Amanda M. Y. Chu & Saman Attiq & Hassan Jalil Shah & Wing-Keung Wong, 2022. "Habit—Does It Matter? Bringing Habit and Emotion into the Development of Consumer’s Food Waste Reduction Behavior with the Lens of the Theory of Interpersonal Behavior," IJERPH, MDPI, vol. 19(10), pages 1-24, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kowalska-Pyzalska, Anna & Maciejowska, Katarzyna & Suszczyński, Karol & Sznajd-Weron, Katarzyna & Weron, Rafał, 2014. "Turning green: Agent-based modeling of the adoption of dynamic electricity tariffs," Energy Policy, Elsevier, vol. 72(C), pages 164-174.
    2. Jihyo Kim & Suhyeon Nam, 2021. "Do Household Time, Risk, and Social Preferences Affect Home Energy Retrofit Decisions in Korea?," Sustainability, MDPI, vol. 13(8), pages 1-18, April.
    3. Rachel Croson & Nicolas Treich, 2014. "Behavioral Environmental Economics: Promises and Challenges," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 58(3), pages 335-351, July.
    4. Sara Rafael Almeida & Joana Sousa Lourenco & Francois J. Dessart & Emanuele Ciriolo, 2017. "Insights from behavioural sciences to prevent and combat violence against women. Literature review," JRC Research Reports JRC103975, Joint Research Centre.
    5. Baddeley, M., 2011. "Energy, the Environment and Behaviour Change: A survey of insights from behavioural economics," Cambridge Working Papers in Economics 1162, Faculty of Economics, University of Cambridge.
    6. Philippe Le Coent & Raphaële Preget & Sophie S. Thoyer, 2018. "Do farmers follow the herd? The influence of social norms in the participation to agri-environmental schemes," CEE-M Working Papers halshs-01936004, CEE-M, Universtiy of Montpellier, CNRS, INRA, Montpellier SupAgro.
    7. Hynes, Niki & Wilson, Juliette, 2016. "I do it, but don't tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours?," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 349-359.
    8. Spandagos, Constantine & Yarime, Masaru & Baark, Erik & Ng, Tze Ling, 2020. "“Triple Target” policy framework to influence household energy behavior: Satisfy, strengthen, include," Applied Energy, Elsevier, vol. 269(C).
    9. Anderson, Kyle & Lee, SangHyun, 2016. "An empirically grounded model for simulating normative energy use feedback interventions," Applied Energy, Elsevier, vol. 173(C), pages 272-282.
    10. Christian Dienes, 2015. "Energy and Material Efficiency Improvements, Compliance Strategies, and Investments in Resource Efficiency: A Cross-Country Study," Schumpeter Discussion Papers SDP15004, Universitätsbibliothek Wuppertal, University Library.
    11. Mathieu Lefebvre & Anne Stenger, 2020. "Short- & long-term effects of monetary and non-monetary incentives to cooperate in public good games: An experiment," PLOS ONE, Public Library of Science, vol. 15(1), pages 1-17, January.
    12. Philippe Coent & Raphaële Préget & Sophie Thoyer, 2021. "Farmers Follow the Herd: A Theoretical Model on Social Norms and Payments for Environmental Services," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 78(2), pages 287-306, February.
    13. Yongliang Yang & Yiyang Guo & Suqing Luo, 2020. "Consumers’ Intention and Cognition for Low-Carbon Behavior: A Case Study of Hangzhou in China," Energies, MDPI, vol. 13(21), pages 1-19, November.
    14. Maho Nakagawa & Mathieu Lefebvre & Anne Stenger, 2022. "Long-lasting effects of incentives and social preference: A public goods experiment," Post-Print hal-03777681, HAL.
    15. Anderson, Kyle & Song, Kwonsik & Lee, SangHyun & Krupka, Erin & Lee, Hyunsoo & Park, Moonseo, 2017. "Longitudinal analysis of normative energy use feedback on dormitory occupants," Applied Energy, Elsevier, vol. 189(C), pages 623-639.
    16. Yan Liu & Rong Liu & Xin Jiang, 2019. "What drives low-carbon consumption behavior of Chinese college students? The regulation of situational factors," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 95(1), pages 173-191, January.
    17. Farrow, Katherine & Grolleau, Gilles & Ibanez, Lisette, 2017. "Social Norms and Pro-environmental Behavior: A Review of the Evidence," Ecological Economics, Elsevier, vol. 140(C), pages 1-13.
    18. Giaccherini, Matilde & Gilli, Marianna & Mancinelli, Susanna & Zoli, Mariangela, 2021. "Nudging food waste decisions at restaurants," European Economic Review, Elsevier, vol. 135(C).
    19. Love Offeibea Asiedu-Ayeh & Xungang Zheng & Kobina Agbodah & Bright Senyo Dogbe & Adjei Peter Darko, 2022. "Promoting the Adoption of Agricultural Green Production Technologies for Sustainable Farming: A Multi-Attribute Decision Analysis," Sustainability, MDPI, vol. 14(16), pages 1-21, August.
    20. Ropret Homar, Aja & Knežević Cvelbar, Ljubica, 2021. "The effects of framing on environmental decisions: A systematic literature review," Ecological Economics, Elsevier, vol. 183(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:22:p:9784-:d:449798. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.