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Consumers’ Intention and Cognition for Low-Carbon Behavior: A Case Study of Hangzhou in China

Author

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  • Yongliang Yang

    (School of Economics and Management, Zhejiang Sci-Tech University, Hangzhou 310018, China
    Ecological Civilization Research Center of Zhejiang Province, Hangzhou 310018, China)

  • Yiyang Guo

    (School of Economics and Management, Zhejiang Sci-Tech University, Hangzhou 310018, China
    University of Chinese Academy of Social Sciences, Beijing 102488, China)

  • Suqing Luo

    (Department of Financial Accounting, Zhejiang Normal University, Jinhua 321004, China)

Abstract

The influencing factors of the low-carbon consumption behavior of urban residents have become popular. This paper explored the factors of consumers’ low-carbon behavior through a questionnaire survey. Using Hangzhou as a case study city, which yields 786 valid responses, the results indicated that urban consumers generally had a high perception of low-carbon behavior. At the same time, low-carbon cognition and low-carbon intention had a positive impact on residents’ low-carbon behavior. In particular, the level of awareness of global warming adjusted residents’ understanding of low-carbon behavior. From a policy point of view, this research contributes to insights into the promotion of guiding residents’ low-carbon behavior and improving the response to global warming.

Suggested Citation

  • Yongliang Yang & Yiyang Guo & Suqing Luo, 2020. "Consumers’ Intention and Cognition for Low-Carbon Behavior: A Case Study of Hangzhou in China," Energies, MDPI, vol. 13(21), pages 1-19, November.
    • Handle: RePEc:gam:jeners:v:13:y:2020:i:21:p:5830-:d:441715
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