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The Relationships between Corporate Credibility, Service Convenience, and Consumers’ Use Intentions: Toward Ticketing Apps for Low-Cost Carriers

Author

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  • Kaung-Hwa Chen

    (Department of Tourism Management, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan)

  • Feng-Hsiang Chang

    (Department of Leisure, Recreation and Tourism Management, Tzu Hui Institute of Technology, Pingtung 92641, Taiwan)

  • Yu-Ling Chen

    (Department of Tourism Culture, Kun Shan University, Tainan 71070, Taiwan)

  • Pei-Ming Chen

    (Department of Electronic Engineering, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan)

Abstract

This study explored behavioral models based on low-cost carrier customers’ use of a ticketing app. Technology readiness, service convenience, and corporate credibility were evaluated in the model. A total of 815 valid responses were collected from customers of Tigerair, Taiwan, who had flown from one of the two major international airports in Taiwan. With technology readiness regarded as the grouping variable, the results indicated that corporate credibility significantly affected customers’ intentions to use the app, whereas the effects of service convenience on the technology exploration, technology contradiction, and the technology insecurity groups varied. Finally, this paper presents a discussion of management implications and suggestions for future studies.

Suggested Citation

  • Kaung-Hwa Chen & Feng-Hsiang Chang & Yu-Ling Chen & Pei-Ming Chen, 2019. "The Relationships between Corporate Credibility, Service Convenience, and Consumers’ Use Intentions: Toward Ticketing Apps for Low-Cost Carriers," Sustainability, MDPI, vol. 11(3), pages 1-18, February.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:3:p:810-:d:203432
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    References listed on IDEAS

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    1. Rong-Chang Jou & Yeong-Jia Day, 2021. "Application of Revised Importance–Performance Analysis to Investigate Critical Service Quality of Hotel Online Booking," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    2. Oussama Tounekti & Antonio Ruiz-Martínez & Antonio F. Skarmeta-Gómez, 2021. "Users’ Evaluation of a New Web Browser Payment Interface for Facilitating the Use of Multiple Payment Systems," Sustainability, MDPI, vol. 13(9), pages 1-24, April.

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