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A Thousand Words Express a Common Idea? Understanding International Tourists’ Reviews of Mt. Huangshan, China, through a Deep Learning Approach

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Listed:
  • Cheng Chai

    (School of Computer Science, University of Nottingham, Nottingham NG8 1BB, UK)

  • Yao Song

    (School of Design, The Hong Kong Polytechnic University, Hong Kong 80309, China)

  • Zhenzhen Qin

    (School of Journalism and Communication, Anhui Normal University, Wuhu 241002, China)

Abstract

Tourists’ experiential perceptions and specific behaviors are of importance to facilitate geographers’ and planners’ understanding of landscape surroundings. In addition, the potentially significant role of online user generated content (UGC) in tourism landscape research has only received limited attention, especially in the era of artificial intelligence. The motivation of the present study is to understand international tourists’ online reviews of Mt. Huangshan in China. Through a state-of-the-art natural language processing network (BERT) analyzing posted reviews across international tourists, our results facilitate relevant landscape development and design decisions. Second, the proposed analytic method can be an exemplified model to inspire relevant landscape planners and decision-makers to conduct future researches. Through the clustering results, several key topics are revealed, including international tourists’ perceptual image of Mt. Huangshan, tour route planning, and negative experience of staying.

Suggested Citation

  • Cheng Chai & Yao Song & Zhenzhen Qin, 2021. "A Thousand Words Express a Common Idea? Understanding International Tourists’ Reviews of Mt. Huangshan, China, through a Deep Learning Approach," Land, MDPI, vol. 10(6), pages 1-15, May.
    • Handle: RePEc:gam:jlands:v:10:y:2021:i:6:p:549-:d:559392
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    References listed on IDEAS

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    5. Sergej Schmunk & Wolfram Höpken & Matthias Fuchs & Maria Lexhagen, 2013. "Sentiment Analysis: Extracting Decision-Relevant Knowledge from UGC," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 253-265, Springer.
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    Cited by:

    1. Alastair M. Morrison, 2022. "Editorial: Land Issues and Their Impact on Tourism Development," Land, MDPI, vol. 11(5), pages 1-6, April.

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