Motivation of working women in the Greek retail sector: an empirical analysis
Purpose - A significant trend in the retail sector is women's over-representation in part-time work. Given the feminisation and adverse working conditions of part-time employment, the purpose of this paper is to enhance understanding of the motivation of female sales employees. Design/methodology/approach - Initially, a theoretical framework is presented with the aim of stipulating the research hypotheses. Empirical evidence was obtained from 349 Greek female sales employees using a structured questionnaire. Analyses of covariance and hierarchical regression analyses were conducted with the aim of exploring the research hypotheses. Findings - It was found that part-time and full-time female employees are similar in designating the job motivators that they find important in the workplace. However, surprisingly, results indicated that female part-timers are more optimistic about receiving intrinsic rewards. Further analysis provided evidence on how the work status (part-time/full-time) and the individual characteristics of employees have an impact on the reported importance of work motivators and on the expectations of receiving these rewards. Practical implications - The findings provide retail firms with significant guidelines on how to develop a flexible motivational plan that fits the needs of their employees. In addition, the results of the paper provide retail managers with a profile of motivated, full-time and part-time female employees. Originality/value - Given the dearth of empirical research on employee motivation in Greece, the results of the paper provide the wider academic community with new empirical evidence on how the motivation of employees is differentiated by work status.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 31 (2010)
Issue (Month): 1 (May)
|Contact details of provider:|| Web page: http://www.emeraldinsight.com|
|Order Information:|| Postal: Emerald Group Publishing, Howard House, Wagon Lane, Bingley, BD16 1WA, UK|
Web: http://www.emeraldinsight.com/ijm.htm Email:
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Susan J. Linz, 2002. "Job Satisfaction Among Russian Workers," William Davidson Institute Working Papers Series 468, William Davidson Institute at the University of Michigan.
- Susan J. Linz, 2002.
"Motivating Russian Workers: Analysis of Age and Gender Differences,"
William Davidson Institute Working Papers Series
466, William Davidson Institute at the University of Michigan.
- Linz, Susan J., 2004. "Motivating Russian workers: analysis of age and gender differences," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 33(3), pages 261-289, July.
- Janet Walsh, 2007. "Experiencing Part-Time Work: Temporal Tensions, Social Relations and the Work-Family Interface," British Journal of Industrial Relations, London School of Economics, vol. 45(1), pages 155-177, 03.
When requesting a correction, please mention this item's handle: RePEc:eme:ijmpps:v:31:y:2010:i:1:p:4-20. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Virginia Chapman)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.