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On fitting mode specific constants in the presence of new options in RP/SP models

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  • Cherchi, Elisabetta
  • Ortúzar, Juan de Dios

Abstract

We treat the problem of fitting alternative specific constants (ASC) in models estimated with a mixture of revealed preference (RP) and stated preference (SP) data to forecast the market shares of new alternatives. This important problem can have non-trivial solutions, particularly when some of the SP alternatives are completely revamped versions of existing ones (i.e., an advanced passenger train replacing a normal railway service). As there is no explicit treatment of this problem in the literature we examined it in depth and illustrated it empirically using data especially collected to analyse mode choice in a corridor to the West of Cagliari. We propose a hopefully useful guide to this art (as no practical recipes seem to serve all purposes). Careful specification of the systematic component of utility functions in RP and SP, including the ASC, serves to illuminate the true nature of the underlying error structure in the different data sets, yielding superior forecasting models.

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  • Cherchi, Elisabetta & Ortúzar, Juan de Dios, 2006. "On fitting mode specific constants in the presence of new options in RP/SP models," Transportation Research Part A: Policy and Practice, Elsevier, vol. 40(1), pages 1-18, January.
    • Handle: RePEc:eee:transa:v:40:y:2006:i:1:p:1-18
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    1. Caussade, Sebastián & Ortúzar, Juan de Dios & Rizzi, Luis I. & Hensher, David A., 2005. "Assessing the influence of design dimensions on stated choice experiment estimates," Transportation Research Part B: Methodological, Elsevier, vol. 39(7), pages 621-640, August.
    2. Jara-Díaz, Sergio R. & Farah, Marcelo, 1987. "Transport demand and users' benefits with fixed income: The goods/leisure trade off revisited," Transportation Research Part B: Methodological, Elsevier, vol. 21(2), pages 165-170, April.
    3. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304.
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    15. Espino, Raquel & de Dios Ortúzar, Juan & Román, Concepción, 2007. "Understanding suburban travel demand: Flexible modelling with revealed and stated choice data," Transportation Research Part A: Policy and Practice, Elsevier, vol. 41(10), pages 899-912, December.
    16. Bliemer, Michiel C.J. & Rose, John M., 2011. "Experimental design influences on stated choice outputs: An empirical study in air travel choice," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(1), pages 63-79, January.
    17. Román, Concepción & Espino, Raquel & Martín, Juan Carlos, 2007. "Competition of high-speed train with air transport: The case of Madrid–Barcelona," Journal of Air Transport Management, Elsevier, vol. 13(5), pages 277-284.
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