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Preferences for sustainable mobility in natural areas: The case of Teide National Park

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  • González, Rosa Marina
  • Román, Concepción
  • Ortúzar, Juan de Dios

Abstract

We conducted a stated choice experiment with visitors to the Teide National Park (TNP), where a hypothetical park shuttle bus connecting its main points of interest was simulated. Using these data, we estimated a model focused on capturing systematic and random heterogeneity in the park visitors' preferences. We obtained visitors' willingness-to-pay (WTP) for saving time while searching for a parking space (when using cars), and also visitors' WTP for reducing the waiting time required to start the visit in the shuttle bus. Moreover, regarding the environmental impact of the visit, we obtained individuals' WTP for reducing CO2 emissions.

Suggested Citation

  • González, Rosa Marina & Román, Concepción & Ortúzar, Juan de Dios, 2019. "Preferences for sustainable mobility in natural areas: The case of Teide National Park," Journal of Transport Geography, Elsevier, vol. 76(C), pages 42-51.
    • Handle: RePEc:eee:jotrge:v:76:y:2019:i:c:p:42-51
    DOI: 10.1016/j.jtrangeo.2019.03.002
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    2. Zamparini, L. & Domènech, A. & Miravet, D. & Gutiérrez, A., 2022. "Green mobility at home, green mobility at tourism destinations: A cross-country study of transport modal choices of educated young adults," Journal of Transport Geography, Elsevier, vol. 103(C).
    3. Martin, Juan Carlos & Román, Concepción & Moreira, Pedro & Moreno, Roberto & Oyarce, Fernando, 2021. "Does the access transport mode affect visitors' satisfaction in a World Heritage City? The case of Valparaiso, Chile," Journal of Transport Geography, Elsevier, vol. 91(C).
    4. Bursa, Bartosz & Mailer, Markus & Axhausen, Kay W., 2022. "Travel behavior on vacation: transport mode choice of tourists at destinations," Transportation Research Part A: Policy and Practice, Elsevier, vol. 166(C), pages 234-261.

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