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Values of Travel Time for Recreational Trips under Different Behavioural Rules

Author

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  • Rosa Marina González

    (Institute of Regional Development, Universidad de La Laguna, 38200 San Cristóbal de La Laguna, Spain)

  • Concepción Román

    (Institute of Tourism and Sustainable Economic Development, Universidad de Las Palmas de Gran Canaria, 35001 Las Palmas de Gran Canaria, Spain
    Research in Economic Environs and Society (TREES), North-West University, Potchefstroom 2520, South Africa)

  • Ángel Simón Marrero

    (Institute of Regional Development, Universidad de La Laguna, 38200 San Cristóbal de La Laguna, Spain)

Abstract

In this study, discrete choice models that combine different behavioural rules are estimated to study the visitors’ preferences in relation to their travel mode choices to access a national park. Using a revealed preference survey conducted on visitors of Teide National Park (Tenerife, Spain), we present a hybrid model specification—with random parameters—in which we assume that some attributes are evaluated by the individuals under conventional random utility maximization (RUM) rules, whereas others are evaluated under random regret minimization (RRM) rules. We then compare the results obtained using exclusively a conventional RUM approach to those obtained using both RUM and RRM approaches, derive monetary valuations of the different components of travel time and calculate direct elasticity measures. Our results provide useful instruments to evaluate policies that promote the use of more sustainable modes of transport in natural sites. Such policies should be considered as priorities in many national parks, where negative transport externalities such as traffic congestion, pollution, noise and accidents are causing problems that jeopardize not only the sustainability of the sites, but also the quality of the visit.

Suggested Citation

  • Rosa Marina González & Concepción Román & Ángel Simón Marrero, 2021. "Values of Travel Time for Recreational Trips under Different Behavioural Rules," Sustainability, MDPI, vol. 13(12), pages 1-16, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:12:p:6831-:d:576333
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    References listed on IDEAS

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