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Vacationers and the economic “double dip” in Europe

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  • Bronner, Fred
  • de Hoog, Robert

Abstract

The subject of this study concerns individual vacationers' reactions to the global economic crisis. This crisis is lasting longer than expected, resulting in Europe in a “double dip”. Vacationers can use different strategies to cope with this crisis: from pruning (giving up the vacation) via cheese-slicing (economizing on vacation attributes) to non-economizing. Based on a theoretical framework, it was predicted that over time the pruning segment would become larger than the cheese-slicing segment. A longitudinal study in The Netherlands, covering 4 years, shows economic developments having a relatively minor effect on vacationers' holiday plans and intentions, with no increase in the size of the pruning segment. Six vacationer segments were found, three of which can be considered to be crisis-resistant. Each segment pursues different economizing strategies, with each requiring a customized marketing strategy. Five explanations are proposed for the relatively limited influence of the economic “double dip” on Dutch vacationers. Future research can be directed to comparing vacations with other consumer products, in order to explain the crisis-resistance of vacation planning during this economic crisis.

Suggested Citation

  • Bronner, Fred & de Hoog, Robert, 2014. "Vacationers and the economic “double dip” in Europe," Tourism Management, Elsevier, vol. 40(C), pages 330-337.
    • Handle: RePEc:eee:touman:v:40:y:2014:i:c:p:330-337
    DOI: 10.1016/j.tourman.2013.07.001
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    Cited by:

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    2. Oliver Fritz & Peter Laimer & Jürgen Weiß & Egon Smeral, 2016. "Bericht über die Bedeutung, Entwicklung und Struktur der österreichischen Tourismus- und Freizeitwirtschaft im Jahr 2015," WIFO Studies, WIFO, number 58817.
    3. Alegre, Joaquín & Sard, Maria, 2015. "When demand drops and prices rise. Tourist packages in the Balearic Islands during the economic crisis," Tourism Management, Elsevier, vol. 46(C), pages 375-385.
    4. Campos-Soria, Juan A. & Inchausti-Sintes, Federico & Eugenio-Martin, Juan L., 2015. "Understanding tourists' economizing strategies during the global economic crisis," Tourism Management, Elsevier, vol. 48(C), pages 164-173.
    5. Rodríguez, Xosé A. & Martínez-Roget, Fidel & González-Murias, Pilar, 2018. "Length of stay: Evidence from Santiago de Compostela," Annals of Tourism Research, Elsevier, vol. 68(C), pages 9-19.
    6. Dahnil Anzar Simanjuntak, 2018. "The Role of Feedforward Control System in Improving SMEs\' Performance," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 378-390.
    7. Dahnil Anzar Simanjuntak, 2018. "The Role of Feedforward Control System in Improving SMEs\' Performance," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 378-390.

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