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How ICT shifts the power balance of tourism distribution channels

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  • Berne, Carmen
  • Garcia-Gonzalez, Margarita
  • Mugica, Jose

Abstract

The restructuring process of the tourism sector and of the distribution channels caused by Information and Communications Technologies (ICT) may have altered the power positions in the channels. In the literature, the relationship between structure and power has been analyzed under the structure-conduct-performance paradigm, and the structure-conduct-outcome framework. The question is if the structure is antecedent or consequence of power balance in the channel. Our objective and contribution is to provide a common framework for both approaches by including the two different conceptualizations of the structure and analyzing their cause-effect link with the power balance. Moreover, we show that the two concepts of structure have a strong link with power balance but that the nature of the link might be very different: market structure is exogenous and might be considered an antecedent and, channel structure is endogenous, suggesting that it is intimately interrelated with power balance and that the cause-effect link works in the two directions.

Suggested Citation

  • Berne, Carmen & Garcia-Gonzalez, Margarita & Mugica, Jose, 2012. "How ICT shifts the power balance of tourism distribution channels," Tourism Management, Elsevier, vol. 33(1), pages 205-214.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:1:p:205-214
    DOI: 10.1016/j.tourman.2011.02.004
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    2. Díaz, Estrella & Martín-Consuegra, David & Esteban, Águeda, 2015. "Perceptions of service cannibalisation: The moderating effect of the type of travel agency," Tourism Management, Elsevier, vol. 48(C), pages 329-342.
    3. Buckley, R. & Mossaz, A.C., 2016. "Decision making by specialist luxury travel agents," Tourism Management, Elsevier, vol. 55(C), pages 133-138.
    4. Lu, Qiang (Steven) & Yang, Yupin & Yuksel, Ulku, 2015. "The impact of a new online channel: An empirical study," Annals of Tourism Research, Elsevier, vol. 54(C), pages 136-155.
    5. Holma, Anne-Maria & Bask, Anu & Kauppi, Katri, 2015. "Ensuring corporate travel compliance – Control vs. commitment strategies," Tourism Management, Elsevier, vol. 51(C), pages 60-74.
    6. Ivaylo Ivanov, 2020. "The Impact Of Ota €“ Transforming Contemporary Tourists' Intentions," Economics & Law, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 2(2), pages 50-61.
    7. Chunbo Zhou & Marios Sotiriadis, 2021. "Exploring and Evaluating the Impact of ICTs on Culture and Tourism Industries’ Convergence: Evidence from China," Sustainability, MDPI, vol. 13(21), pages 1-18, October.
    8. Álvarez-Albelo, Carmen D. & Hernández-Martín, Raúl & Padrón-Fumero, Noemi, 2017. "Air passenger duties as strategic tourism taxation," Tourism Management, Elsevier, vol. 60(C), pages 442-453.
    9. Gurel Cetin & Merve Aydogan Cifci & Fusun Istanbullu Dincer & Matthias Fuchs, 2016. "Coping with reintermediation: the case of SMHEs," Information Technology & Tourism, Springer, vol. 16(4), pages 375-392, December.
    10. Huang, Zhibin & Yong, Jianming & Ma, Wenliang & Chen, Mengying & Xiong, Zihan & Shrestha, Anup, 2022. "Internet penetration and airline pricing: Evidence from China," Transport Policy, Elsevier, vol. 123(C), pages 104-111.
    11. Díaz, Estrella & Martín-Consuegra, David, 2016. "A latent class segmentation analysis of airlines based on website evaluation," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 20-40.
    12. Yin Chen & Yong Long & Jianyin Bai, 2019. "Effect of Positional Embeddedness on Tour Supplier Integration: Chinese Evidence," Sustainability, MDPI, vol. 11(20), pages 1-21, October.
    13. Tonino Pencarelli & Mauro Dini, 2016. "The Tourism Intermediation System: The Relationship between Travel Agencies and Tour Operators," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 6(1), pages 97-112.
    14. Annalisa Sentuti, 2017. "Female Entrepreneurs And Intergenerational Transfer: New Insights Into The Succession Process," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 7(1), pages 117-130.
    15. Dejan Križaj, 2020. "Integration of Quality, Continuous Improvement, and Innovation in Tourism: The QCII Model," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 97-110.
    16. Dejan Križaj, 2020. "Integration of Quality, Continuous Improvement, and Innovation in Tourism: The QCII Model," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 97-110.
    17. Tangeland, Torvald & Vennesland, Birger & Nybakk, Erlend, 2013. "Second-home owners' intention to purchase nature-based tourism activity products – A Norwegian case study," Tourism Management, Elsevier, vol. 36(C), pages 364-376.

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