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Empirical analysis of media versus environmental impacts on park attendance

Author

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  • Morgan, Kimberly L.
  • Larkin, Sherry L.
  • Adams, Charles M.

Abstract

This study examined whether park attendance was affected by red tide events. The analysis found that the presence of red tide, objectively measured with four models including nearby cell counts, did not affect park attendance. However, the appearance of the search phrase “red tide” in local newspapers revealed significant reductions in average daily park attendance of 398 (21 percent) visitors, representing revenue losses of $16,955. An effective red tide impact mitigation strategy may be to educate members of the press regarding the public response resulting from red tide coverage.

Suggested Citation

  • Morgan, Kimberly L. & Larkin, Sherry L. & Adams, Charles M., 2011. "Empirical analysis of media versus environmental impacts on park attendance," Tourism Management, Elsevier, vol. 32(4), pages 852-859.
    • Handle: RePEc:eee:touman:v:32:y:2011:i:4:p:852-859
    DOI: 10.1016/j.tourman.2010.07.010
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    References listed on IDEAS

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    1. Miles, Brian & Morse, Stephanie, 2007. "The role of news media in natural disaster risk and recovery," Ecological Economics, Elsevier, vol. 63(2-3), pages 365-373, August.
    2. Jill J. McCluskey & Johan F.M. Swinnen, 2004. "Political Economy of the Media and Consumer Perceptions of Biotechnology," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(5), pages 1230-1237.
    3. Bocker, Andreas & Hanf, Claus-Hennig, 2000. "Confidence lost and -- partially -- regained: consumer response to food scares," Journal of Economic Behavior & Organization, Elsevier, vol. 43(4), pages 471-485, December.
    4. Stanley Changnon, 2003. "Shifting Economic Impacts from Weather Extremes in the United States: A Result of Societal Changes, Not Global Warming," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 29(2), pages 273-290, June.
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    Cited by:

    1. Leask, Anna, 2016. "Visitor attraction management: A critical review of research 2009–2014," Tourism Management, Elsevier, vol. 57(C), pages 334-361.
    2. Junfeng Dong & Ye Shi & Liang Liang & Huaqing Wu, 2012. "Comparative Analysis of Underdeveloped Tourism Destinations' Choice of Cooperation Modes: A Tourism Supply-Chain Model," Tourism Economics, , vol. 18(6), pages 1377-1399, December.
    3. Poudyal, Neelam C. & Paudel, Bamadev & Tarrant, Michael A., 2013. "A time series analysis of the impact of recession on national park visitation in the United States," Tourism Management, Elsevier, vol. 35(C), pages 181-189.

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