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Empirical analysis of media versus environmental impacts on park attendance

Author

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  • Morgan, Kimberly L.
  • Larkin, Sherry L.
  • Adams, Charles M.

Abstract

This study examined whether park attendance was affected by red tide events. The analysis found that the presence of red tide, objectively measured with four models including nearby cell counts, did not affect park attendance. However, the appearance of the search phrase “red tide” in local newspapers revealed significant reductions in average daily park attendance of 398 (21 percent) visitors, representing revenue losses of $16,955. An effective red tide impact mitigation strategy may be to educate members of the press regarding the public response resulting from red tide coverage.

Suggested Citation

  • Morgan, Kimberly L. & Larkin, Sherry L. & Adams, Charles M., 2011. "Empirical analysis of media versus environmental impacts on park attendance," Tourism Management, Elsevier, vol. 32(4), pages 852-859.
    • Handle: RePEc:eee:touman:v:32:y:2011:i:4:p:852-859
    DOI: 10.1016/j.tourman.2010.07.010
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    References listed on IDEAS

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    Cited by:

    1. Leask, Anna, 2016. "Visitor attraction management: A critical review of research 2009–2014," Tourism Management, Elsevier, vol. 57(C), pages 334-361.
    2. Junfeng Dong & Ye Shi & Liang Liang & Huaqing Wu, 2012. "Comparative Analysis of Underdeveloped Tourism Destinations' Choice of Cooperation Modes: A Tourism Supply-Chain Model," Tourism Economics, , vol. 18(6), pages 1377-1399, December.
    3. Poudyal, Neelam C. & Paudel, Bamadev & Tarrant, Michael A., 2013. "A time series analysis of the impact of recession on national park visitation in the United States," Tourism Management, Elsevier, vol. 35(C), pages 181-189.

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