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My bibliography Save this articleReexamination of attendee-based brand equity
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DOI: 10.1016/j.tourman.2009.04.006
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References listed on IDEAS
- Michael Sobel, 1990. "Effect analysis and causation in linear structural equation models," Psychometrika, Springer;The Psychometric Society, vol. 55(3), pages 495-515, September.
- Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. "Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 78-90, June.
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- Buil, Isabel & de Chernatony, Leslie & Martínez, Eva, 2013. "Examining the role of advertising and sales promotions in brand equity creation," Journal of Business Research, Elsevier, vol. 66(1), pages 115-122.
- Asli D. A. Tasci, 2020. "Exploring the analytics for linking consumer-based brand equity (CBBE) and financial-based brand equity (FBBE) of destination or place brands," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 36-59, March.
- Tasci, Asli D.A., 2018. "Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands," Tourism Management, Elsevier, vol. 65(C), pages 143-159.
- Marijana Sikošek, 2020. "Congress Destination Attractiveness: The Case of Supply-Side of Business Tourism in Slovenia," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 81-95.
- Marijana Sikošek, 2020. "Congress Destination Attractiveness: The Case of Supply-Side of Business Tourism in Slovenia," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 81-95.
- ValentÃn Gallart-Camahort & Luis Callarisa Fiol & Javier Sánchez GarcÃa, 2023. "Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity," Vision, , vol. 27(1), pages 33-47, February.
- Mehran REZVANI & Seyed Hamid Khodadad HOSEINI & Mohammad Mehdi SAMADZADEH, 2012. "Investigating the Role of Word of Mouth on Consumer Based Brand Equity Creation in Iran’s Cell-Phone Market," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(1), pages 1-3, February.
- Huang, Zhuowei (Joy) & Cai, Liping A., 2015. "Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests," Tourism Management, Elsevier, vol. 46(C), pages 431-443.
- Jun Kim Sang, 2016. "The structural relationships of destination image, awareness, uniqueness and destination loyalty in periurban ecotourism destination," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 7(3), pages 212-225, December.
- Hanna Górska-Warsewicz & Maciej Dębski & Michal Fabuš & Marián Kováč, 2021. "Green Brand Equity—Empirical Experience from a Systematic Literature Review," Sustainability, MDPI, vol. 13(20), pages 1-34, October.
- Ching-Cheng Shen & Yen-Rung Chang & Der-Jen Liu, 2020. "Sustainable Development of an Organic Agriculture Village to Explore the Influential Effect of Brand Equity from the Perspective of Landscape Resources," Sustainability, MDPI, vol. 12(18), pages 1-13, September.
- Abdolhossein Karampour & Bahareh Ahmadinejad, 2020. "How Attribute-Based Design Perceptions and Consumer-Brand Relationship Affected on Brand Equity?," Journal of Contemporary Research in Business, Economics and Finance, Michael Laurence, vol. 2(3), pages 61-70.
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Keywords
Attendee-based brand equity; Brand association; Differential effect of brand knowledge;All these keywords.
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