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Congress Destination Attractiveness: The Case of Supply-Side of Business Tourism in Slovenia

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  • Marijana Sikošek

    (University of Primorska, Faculty of Tourism Studies – Turistica, Slovenia)

Abstract

The purpose of the article is to research which attractiveness attributes of a congress destination are those that are important for visiting the congress destination and association meeting, namely from the point of view of the supply-side of business tourism, meaning meeting planners (buyers), suppliers, intermediaries and special agencies. The article redefines the dimensions of visiting a congress destination and the research concept of the supply-side of business tourism. On this basis, we developed a newmultidimensional construct (model) of congress destination visit, which takes into consideration three aspects: the destination, venue and business event aspects as the foundation of the supply-side of congress tourism. Based on previous research, we developed a model of attractiveness attributes for each individual aspect which contributes to the visiting of the congress destination. The aim of the research is to contribute to a more comprehensive understanding of the supply-side of congress tourism in a multidimensional analysis of attractiveness attributes of a congress destination which constitute important factors for visiting.

Suggested Citation

  • Marijana Sikošek, 2020. "Congress Destination Attractiveness: The Case of Supply-Side of Business Tourism in Slovenia," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 81-95.
    • Handle: RePEc:prp:jattij:v:13:y:2020:i:1:p:81-95
    DOI: 10.26493/2335-4194.13.81-95
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    References listed on IDEAS

    as
    1. Lee, Jin-Soo & Back, Ki-Joon, 2010. "Reexamination of attendee-based brand equity," Tourism Management, Elsevier, vol. 31(3), pages 395-401.
    2. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    3. Shin, Youngsun, 2008. "Examining the Link between Visitors' Motivations and Convention Destination Image," MPRA Paper 25287, University Library of Munich, Germany, revised 17 Feb 2009.
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