Examining the Link between Visitors' Motivations and Convention Destination Image
This study aims to devise measures to develop tourism in the metropolis of Gwangju, emphasizing the activation of KimDaeJung Convention Centre which opened in September 2005 with its inaugurating exhibition. The purpose of this study is to suggest the direction for making a value added business of Exhibition & Convention with making use of the appealing tourism source of Gwangju KimDaeJung Convention Centre. Data were collected from 258 in the ‘2006 Gwangju•Jeonnam Regional Innovation Convention & Exposition’ which was held at Gwangju KimDaeJung Convention Centre. It was followed by reliability and adequacy and carried out ANOVA. Results suggested that KimDaeJung Convention Centre has to have a differentiate plan from others, for example, the improvement of traffic system and accommodation for tourists, the development of tourism products related to around sightseeing places, the program developing a substantial course of ‘city tour bus’ and the database of tourism information.
|Date of creation:||26 Nov 2008|
|Date of revision:||17 Feb 2009|
|Publication status:||Published in TOURISMOS: An International Multidisciplinary Journal of Tourism 2.4(2009): pp. 29-45|
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- Celsi, Richard L & Olson, Jerry C, 1988. " The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, University of Chicago Press, vol. 15(2), pages 210-24, September.
- Moorman, Christine & Matulich, Erika, 1993. " A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability," Journal of Consumer Research, University of Chicago Press, vol. 20(2), pages 208-28, September.
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