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Mining and investigating the factors influencing crowdfunding success

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  • Song, Yang
  • Berger, Ron
  • Yosipof, Abraham
  • Barnes, Bradley R.

Abstract

Crowdfunding is an innovative and relatively new financial method that connects entrepreneurs and investors through the Internet. It allows entrepreneurs to raise often small amounts of funds from a large number of investors to finance start-ups. The gaming industry is a suitable market for crowdfunding and has uniquely interesting characteristics that are worthy of exploration. The article examines which factors can influence the success of crowdfunding campaigns in this industry. The study uses principal components analysis, logistic regression and the OneRule method to analyze 9962 projects between 2009 and 2018. Several attributes, including textual variables are identified that influence the success of crowdfunding campaigns. The findings provide valuable insights for the success surrounding such campaigns and have implications for practice.

Suggested Citation

  • Song, Yang & Berger, Ron & Yosipof, Abraham & Barnes, Bradley R., 2019. "Mining and investigating the factors influencing crowdfunding success," Technological Forecasting and Social Change, Elsevier, vol. 148(C).
    • Handle: RePEc:eee:tefoso:v:148:y:2019:i:c:s004016251832033x
    DOI: 10.1016/j.techfore.2019.119723
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    Cited by:

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    4. Wang, Wei & Guo, Lihuan & Wu, Yenchun Jim, 2022. "The merits of a sentiment analysis of antecedent comments for the prediction of online fundraising outcomes," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    5. Alasdair Reid, 2023. "Closing the Affordable Housing Gap: Identifying the Barriers Hindering the Sustainable Design and Construction of Affordable Homes," Sustainability, MDPI, vol. 15(11), pages 1-27, May.
    6. Wang, Yinghuan & Wang, Baolin & Yan, Yan, 2022. "Does network externality affect your project? Evidences from reward-based technology crowdfunding," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    7. Jung, Eunjun & Lee, Changjun & Hwang, Junseok, 2022. "Effective strategies to attract crowdfunding investment based on the novelty of business ideas," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    8. Anna Prisco & Valerio Muto & Ciro Troise & Mario Tani, 2022. "How to Engage the Crowds to Create Value? Evidence from the Pathfinder Arena Case," Sustainability, MDPI, vol. 14(7), pages 1-22, April.
    9. Jiao, Hao & Wang, Lindong & Yang, Jifeng, 2023. "Standing head and shoulders above others? Complementor experience-based design and crowdfunding success on digital platforms," Technovation, Elsevier, vol. 128(C).

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