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Ownership in the virtual world and the implications for long-term user innovation success

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  • Zhou, Michael
  • Leenders, Mark A.A.M.
  • Cong, Ling Mei

Abstract

Virtual worlds have become an arena for user-generated innovation enabling a new wave of entrepreneurs to extract real world value from virtual property. Interestingly, virtual world property and revenue generation are understudied and the concept of ownership in the metaverse is distinct and more complex than in the real world. In this article, virtual user innovation and ownership are conceptualized in two layers: (1) the content, and (2) the virtual platform. In-depth case studies of virtual user innovators are used to understand the role of ownership ambiguity in relation to success in a virtual environment. The data consists of transcripts from courts (1279 pages), blogs, interviews and expert commentary regarding six virtual user innovators. The findings reveal that the separation of content and platform ownership and their inherent interdependencies are a source of ownership tensions posing significant challenges to entrepreneurs. Moreover, the virtual world business model favors the platform's ownership rights while undermining other kinds of competing ownership interests. The current structures around ownership rights and control seem detrimental for successful business creation, profitable technology development and long-term user innovation success. The implications for theory and the practical implications for virtual entrepreneurs are discussed.

Suggested Citation

  • Zhou, Michael & Leenders, Mark A.A.M. & Cong, Ling Mei, 2018. "Ownership in the virtual world and the implications for long-term user innovation success," Technovation, Elsevier, vol. 78(C), pages 56-65.
    • Handle: RePEc:eee:techno:v:78:y:2018:i:c:p:56-65
    DOI: 10.1016/j.technovation.2018.06.002
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    References listed on IDEAS

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    Cited by:

    1. Bingqing Shen & Weiming Tan & Jingzhi Guo & Hongming Cai & Bin Wang & Shuaihe Zhuo, 2020. "A Study on Design Requirement Development and Satisfaction for Future Virtual World Systems," Future Internet, MDPI, vol. 12(7), pages 1-28, July.
    2. Brij B. Gupta & Akshat Gaurav & Aiiad A. Albeshri & Dheyaaldin Alsalman, 2023. "New paradigms of sustainable entrepreneurship in metaverse: a micro-level perspective," International Entrepreneurship and Management Journal, Springer, vol. 19(3), pages 1449-1465, September.
    3. Matti Grosse, 2018. "How User-Innovators Pave the Way for a Sustainable Energy Future: A Study among German Energy Enthusiasts," Sustainability, MDPI, vol. 10(12), pages 1-16, December.
    4. Xie, Xuemei & Wang, Hongwei, 2020. "How can open innovation ecosystem modes push product innovation forward? An fsQCA analysis," Journal of Business Research, Elsevier, vol. 108(C), pages 29-41.
    5. Wanyue Wei & Zheng He & Lez Rayman-Bacchus & GuangMing Xiang, 2019. "Do Industrial Clusters Still Matter to Trust-Building in the Internet Era? A Network Embeddedness Perspective," SAGE Open, , vol. 9(3), pages 21582440198, August.

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