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New paradigms of sustainable entrepreneurship in metaverse: a micro-level perspective

Author

Listed:
  • Brij B. Gupta

    (Asia University
    Kyung Hee University
    Symbiosis International University
    Lebanese American University)

  • Akshat Gaurav

    (Ronin Institute
    UCRD, Chandigarh University
    University of Petroleum and Energy Studies (UPES))

  • Aiiad A. Albeshri

    (King Abdulaziz University)

  • Dheyaaldin Alsalman

    (Dar Al-Hekma University)

Abstract

Metaverse is the latest concept that uses the concept of virtual reality, augmented reality, artificial intelligence, and blockchain to create a virtual world. Users can interact in the metaverse through special VR handsets and gadgets. This creates a whole new world of opportunities for young entrepreneurs to take advantage of this new digital space. However, since the metaverse is still in its development phase, it is time to prepare new standards and policies for the development of sustainable entrepreneurship practices in the metaverse. In this context, we analyze the new business models that are developing for the metaverse. We also analyze the current literature to understand the future requirements of sustainable entrepreneurship in the metaverse. We also present some observations that will help the new researchers to understand the research topic.

Suggested Citation

  • Brij B. Gupta & Akshat Gaurav & Aiiad A. Albeshri & Dheyaaldin Alsalman, 2023. "New paradigms of sustainable entrepreneurship in metaverse: a micro-level perspective," International Entrepreneurship and Management Journal, Springer, vol. 19(3), pages 1449-1465, September.
    • Handle: RePEc:spr:intemj:v:19:y:2023:i:3:d:10.1007_s11365-023-00875-0
    DOI: 10.1007/s11365-023-00875-0
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    References listed on IDEAS

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    1. Zhou, Michael & Leenders, Mark A.A.M. & Cong, Ling Mei, 2018. "Ownership in the virtual world and the implications for long-term user innovation success," Technovation, Elsevier, vol. 78(C), pages 56-65.
    2. Golf-Papez, Maja & Heller, Jonas & Hilken, Tim & Chylinski, Mathew & de Ruyter, Ko & Keeling, Debbie I. & Mahr, Dominik, 2022. "Embracing falsity through the metaverse: The case of synthetic customer experiences," Business Horizons, Elsevier, vol. 65(6), pages 739-749.
    3. Francesca Ricciardi & Cecilia Rossignoli & Alessandro Zardini, 2021. "Grand challenges and entrepreneurship: Emerging issues, research streams, and theoretical landscape," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1673-1705, December.
    4. Simon Elias Bibri & Zaheer Allam, 2022. "The Metaverse as a Virtual Form of Data-Driven Smart Urbanism: On Post-Pandemic Governance through the Prism of the Logic of Surveillance Capitalism," Post-Print hal-03997513, HAL.
    5. Juying Zeng, 2018. "Fostering path of ecological sustainable entrepreneurship within big data network system," International Entrepreneurship and Management Journal, Springer, vol. 14(1), pages 79-95, March.
    6. Brij B. Gupta & Akshat Gaurav & Prabin Kumar Panigrahi, 2023. "Analysis of the development of sustainable entrepreneurship practices through knowledge and smart innovative based education system," International Entrepreneurship and Management Journal, Springer, vol. 19(2), pages 923-940, June.
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    Cited by:

    1. Robertas Damaševičius, 2023. "From E-commerce to V-commerce: Understanding the Impact of Virtual Reality and Metaverse on Economic Activities," Journal of Information Economics, Anser Press, vol. 1(3), pages 55-79, October.

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