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Leadership in the metaverse: Building and integrating digital capabilities

Author

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  • Mancuso, Ilaria
  • Petruzzelli, Antonio Messeni
  • Urbinati, Andrea
  • Matzler, Kurt

Abstract

To master a digital technology such as the metaverse, firms have to build and integrate new capabilities, while leaders have to comprehend the strategic factors ensuring this technology will translate into business success. Through a multiple-case study enriched by interviews with prominent experts in the field, we explore (1) how firms can build and integrate digital and organizational capabilities, and (2) what strategic factors leaders should consider as they develop digital business in the metaverse. Our results reveal that capabilities aimed at managing digital assets and at managing organizational factors are built and integrated through two specific mechanisms: organizational change and innovation ecosystems. Furthermore, we offer a three-stage roadmap and a leadership profile to assist with the metaverse transition. The findings enrich theoretical knowledge on the emerging topic of digital business in the metaverse.

Suggested Citation

  • Mancuso, Ilaria & Petruzzelli, Antonio Messeni & Urbinati, Andrea & Matzler, Kurt, 2024. "Leadership in the metaverse: Building and integrating digital capabilities," Business Horizons, Elsevier, vol. 67(4), pages 331-343.
    • Handle: RePEc:eee:bushor:v:67:y:2024:i:4:p:331-343
    DOI: 10.1016/j.bushor.2024.04.005
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    References listed on IDEAS

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    1. Pham Quang Huy & Vu Kien Phuc, 2025. "How Generative AI Operated by Large Language Models Fosters Sustainable Green Practices in Green Metaverse: Mediating Role of Green Cybersecurity," SN Operations Research Forum, Springer, vol. 6(3), pages 1-36, September.
    2. Yasser Moustafa Shehawy & Syed Md Faisal Ali Khan & Qasem Mohammed Alshammakhi, 2026. "The Knowledgeable Nexus Between Metaverse Startups and SDGs: The Role of Innovations in Community Building and Socio-Cultural Exchange," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 17(1), pages 2433-2468, February.

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