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How organizational flexibility affects new product development in an uncertain environment: Evidence from China


  • Liu, Yi
  • Li, Yuan
  • Wei, Zelong


This study builds a conceptual model to describe the relationships between resource flexibility (RF), operational coordination flexibility (OCF), and new product introduction capability (NPIC) in operations management, and to explain the moderating effects of resource availability (RA) on the relationships between both types of flexibility and NPIC. Using sample data from Chinese firms, this study finds an inverse U-shaped relationship between resource flexibility and NPIC, and a positive relationship between coordination flexibility and NPIC. Furthermore, this study finds that resource availability negatively moderates the relationships between both types of flexibility and NPIC

Suggested Citation

  • Liu, Yi & Li, Yuan & Wei, Zelong, 2009. "How organizational flexibility affects new product development in an uncertain environment: Evidence from China," International Journal of Production Economics, Elsevier, vol. 120(1), pages 18-29, July.
  • Handle: RePEc:eee:proeco:v:120:y:2009:i:1:p:18-29

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    References listed on IDEAS

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    8. Mohan V. Tatikonda & Mitzi M. Montoya-Weiss, 2001. "Integrating Operations and Marketing Perspectives of Product Innovation: The Influence of Organizational Process Factors and Capabilities on Development Performance," Management Science, INFORMS, vol. 47(1), pages 151-172, January.
    9. Filson, Darren, 2002. "Product and process innovations in the life cycle of an industry," Journal of Economic Behavior & Organization, Elsevier, vol. 49(1), pages 97-112, September.
    10. Yuan Li & YongFeng Sun & Yi Liu, 2006. "An empirical study of SOEs' market orientation in transitional China," Asia Pacific Journal of Management, Springer, vol. 23(1), pages 93-113, March.
    11. John Child, 2005. "The Dynamic Between Firms' Environmental Strategies and Institutional Constraints in Emerging Economies: Evidence from China and Taiwan," Journal of Management Studies, Wiley Blackwell, vol. 42(1), pages 95-125, January.
    12. De Toni, Alberto & Tonchia, Stefano, 2005. "Definitions and linkages between operational and strategic flexibilities," Omega, Elsevier, vol. 33(6), pages 525-540, December.
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    16. Chang, An-Yuan, 2007. "On the measurement of routing flexibility: A multiple attribute approach," International Journal of Production Economics, Elsevier, vol. 109(1-2), pages 122-136, September.
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    Cited by:

    1. Su, Meng & Rao, Vithala R., 2011. "Timing decisions of new product preannouncement and launch with competition," International Journal of Production Economics, Elsevier, vol. 129(1), pages 51-64, January.
    2. Li, Yuan & Wei, Zelong & Zhao, Jie & Zhang, Chenlu & Liu, Yi, 2013. "Ambidextrous organizational learning, environmental munificence and new product performance: Moderating effect of managerial ties in China," International Journal of Production Economics, Elsevier, vol. 146(1), pages 95-105.
    3. Gunday, Gurhan & Ulusoy, Gunduz & Kilic, Kemal & Alpkan, Lutfihak, 2011. "Effects of innovation types on firm performance," International Journal of Production Economics, Elsevier, vol. 133(2), pages 662-676, October.
    4. Wang, Longwei & Yeung, Jeff Hoi Yan & Zhang, Min, 2011. "The impact of trust and contract on innovation performance: The moderating role of environmental uncertainty," International Journal of Production Economics, Elsevier, vol. 134(1), pages 114-122, November.
    5. repec:spr:infosf:v:12:y:2010:i:3:d:10.1007_s10796-009-9182-z is not listed on IDEAS
    6. Pino, Cesar & Felzensztein, Christian & Zwerg-Villegas, Anne Marie & Arias-Bolzmann, Leopoldo, 2016. "Non-technological innovations: Market performance of exporting firms in South America," Journal of Business Research, Elsevier, vol. 69(10), pages 4385-4393.
    7. Chan, Alan T.L. & Ngai, Eric W.T. & Moon, Karen K.L., 2017. "The effects of strategic and manufacturing flexibilities and supply chain agility on firm performance in the fashion industry," European Journal of Operational Research, Elsevier, vol. 259(2), pages 486-499.
    8. repec:kap:jtecht:v:42:y:2017:i:6:d:10.1007_s10961-016-9511-6 is not listed on IDEAS


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