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Prosocial norms and degree heterogeneity in social networks

Author

Listed:
  • Kovářík, Jaromír
  • Brañas-Garza, Pablo
  • Cobo-Reyes, Ramón
  • Espinosa, María Paz
  • Jiménez, Natalia
  • Ponti, Giovanni

Abstract

We provide empirical evidence to support the claims that social diversity promotes prosocial behavior. We elicit a real-life social network and its members’ adherence to a social norm, namely inequity aversion. The data reveal a positive relationship between subjects’ prosociality and several measures of centrality. This result is in line with the theoretical literature that relates the evolution of social norms to the structure of social interactions and argues that central individuals are crucial for the emergence of prosocial behavior.

Suggested Citation

  • Kovářík, Jaromír & Brañas-Garza, Pablo & Cobo-Reyes, Ramón & Espinosa, María Paz & Jiménez, Natalia & Ponti, Giovanni, 2012. "Prosocial norms and degree heterogeneity in social networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 391(3), pages 849-853.
  • Handle: RePEc:eee:phsmap:v:391:y:2012:i:3:p:849-853
    DOI: 10.1016/j.physa.2011.08.040
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    References listed on IDEAS

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    1. Rachel Croson & Uri Gneezy, 2009. "Gender Differences in Preferences," Journal of Economic Literature, American Economic Association, vol. 47(2), pages 448-474, June.
    2. N. Lesca, 2010. "Introduction," Post-Print halshs-00640602, HAL.
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    Cited by:

    1. Mantilla, César, 2015. "Communication networks in common-pool resource games: Field experimental evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 118(C), pages 215-226.
    2. Brañas-Garza, Pablo & Espín, Antonio M. & Lenkei, Balint, 2015. "BMI is not related to altruism, fairness, trust or reciprocity: Experimental evidence from the field and the lab," MPRA Paper 68184, University Library of Munich, Germany.

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