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The house money effect on investment risk taking: Evidence from Taiwan

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  • Hsu, Yuan-Lin
  • Chow, Edward H.

Abstract

This paper investigates the effect of house money on the risk taking behavior of individual investors. When gains are more substantial, individuals tend to take greater risk. The house money effect seems to decline over time because the propensity for risk taking following gains is diminished with time. This study shows that when evaluating investment gains, the reference points for investors are adapted over time, with the current salient reference point being the highest stock price attained at a given time in the past. The empirical evidence suggests that the house money effect is actually discernible in the real world financial markets and not just in artificial laboratory experiments.

Suggested Citation

  • Hsu, Yuan-Lin & Chow, Edward H., 2013. "The house money effect on investment risk taking: Evidence from Taiwan," Pacific-Basin Finance Journal, Elsevier, vol. 21(1), pages 1102-1115.
    • Handle: RePEc:eee:pacfin:v:21:y:2013:i:1:p:1102-1115
    DOI: 10.1016/j.pacfin.2012.08.005
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    2. Maximilian Rüdisser & Raphael Flepp & Egon Franck, 2017. "Do casinos pay their customers to become risk-averse? Revising the house money effect in a field experiment," Experimental Economics, Springer;Economic Science Association, vol. 20(3), pages 736-754, September.
    3. Flepp, Raphael & Rüdisser, Maximilian, 2019. "Revisiting the house money effect in the field: Evidence from casino jackpots," Economics Letters, Elsevier, vol. 181(C), pages 146-148.
    4. Flepp, Raphael & Meier, Philippe & Franck, Egon, 2021. "The effect of paper outcomes versus realized outcomes on subsequent risk-taking: Field evidence from casino gambling," Organizational Behavior and Human Decision Processes, Elsevier, vol. 165(C), pages 45-55.
    5. Hauke Jelschen & Ulrich Schmidt, 2023. "Windfall gains and house money: The effects of endowment history and prior outcomes on risky decision–making," Journal of Risk and Uncertainty, Springer, vol. 66(3), pages 215-232, June.
    6. Maximilian Rüdisser & Raphael Flepp & Egon Franck, 2017. "When do reference points update? A field analysis of the effect of prior gains and losses on risk-taking over time," Working Papers 369, University of Zurich, Department of Business Administration (IBW).
    7. Fenghua Wen & Zhifang He & Xu Gong & Aiming Liu, 2014. "Investors’ Risk Preference Characteristics Based on Different Reference Point," Discrete Dynamics in Nature and Society, Hindawi, vol. 2014, pages 1-9, April.
    8. Noman, Abdullah & Naka, Atsuyuki & Zirek, Duygu, 2017. "Examining return predictability of industry style portfolios with prior return relative to a benchmark," The Quarterly Review of Economics and Finance, Elsevier, vol. 63(C), pages 193-203.
    9. Lin, Mei-Chen & Lin, Yu-Ling, 2021. "Idiosyncratic skewness and cross-section of stock returns: Evidence from Taiwan," International Review of Financial Analysis, Elsevier, vol. 77(C).
    10. repec:cup:judgdm:v:13:y:2018:i:5:p:471-483 is not listed on IDEAS
    11. Chih-Hsiang Chang, 2017. "Exploring stock recommenders’ behavior and recommendation receivers’ sophistication," Journal of Economics and Finance, Springer;Academy of Economics and Finance, vol. 41(1), pages 1-26, January.
    12. Niko Suhonen & Jani Saastamoinen, 2018. "How Do Prior Gains and Losses Affect Subsequent Risk Taking? New Evidence from Individual-Level Horse Race Bets," Management Science, INFORMS, vol. 64(6), pages 2797-2808, June.
    13. Yingxiu Zhao & Wei Zhang & Yuelei Li & Shuxing Yin & Yang Yang, 2021. "Crazy gamblers or cautious investors? Evidence from a peer‐to‐peer market in China," Manchester School, University of Manchester, vol. 89(5), pages 507-525, September.
    14. Andrea Lippi & Laura Barbieri & Mariacristina Piva & Werner De Bondt, 2018. "Time-varying risk behavior and prior investment outcomes: Evidence from Italy," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 13(5), pages 471-483, September.
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    16. Mujcic, Redzo & Powdthavee, Nattavudh, 2022. "How Do Humans Respond to Huge Financial Losses?," IZA Discussion Papers 15536, Institute of Labor Economics (IZA).

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    More about this item

    Keywords

    Behavioral finance; House money effect; Risk taking; Reference points;
    All these keywords.

    JEL classification:

    • G02 - Financial Economics - - General - - - Behavioral Finance: Underlying Principles
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions

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