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The house money effect on investment risk taking: Evidence from Taiwan

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  • Hsu, Yuan-Lin
  • Chow, Edward H.

Abstract

This paper investigates the effect of house money on the risk taking behavior of individual investors. When gains are more substantial, individuals tend to take greater risk. The house money effect seems to decline over time because the propensity for risk taking following gains is diminished with time. This study shows that when evaluating investment gains, the reference points for investors are adapted over time, with the current salient reference point being the highest stock price attained at a given time in the past. The empirical evidence suggests that the house money effect is actually discernible in the real world financial markets and not just in artificial laboratory experiments.

Suggested Citation

  • Hsu, Yuan-Lin & Chow, Edward H., 2013. "The house money effect on investment risk taking: Evidence from Taiwan," Pacific-Basin Finance Journal, Elsevier, vol. 21(1), pages 1102-1115.
  • Handle: RePEc:eee:pacfin:v:21:y:2013:i:1:p:1102-1115
    DOI: 10.1016/j.pacfin.2012.08.005
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Daniel Houser & Erte Xiao, 2015. "House money effects on trust and reciprocity," Public Choice, Springer, vol. 163(1), pages 187-199, April.
    2. repec:kap:expeco:v:20:y:2017:i:3:d:10.1007_s10683-016-9509-9 is not listed on IDEAS
    3. Chih-Hsiang Chang, 2017. "Exploring stock recommenders’ behavior and recommendation receivers’ sophistication," Journal of Economics and Finance, Springer;Academy of Economics and Finance, vol. 41(1), pages 1-26, January.
    4. Maximilian Rüdisser & Raphael Flepp & Egon Franck, 2017. " When do reference points update? A field analysis of the effect of prior gains and losses on risk-taking over time," Working Papers 369, University of Zurich, Department of Business Administration (IBW).
    5. Maximilian Rüdisser & Raphael Flepp & Egon Franck, 2017. "Do casinos pay their customers to become risk-averse? Revising the house money effect in a field experiment," Experimental Economics, Springer;Economic Science Association, vol. 20(3), pages 736-754, September.
    6. Noman, Abdullah & Naka, Atsuyuki & Zirek, Duygu, 2017. "Examining return predictability of industry style portfolios with prior return relative to a benchmark," The Quarterly Review of Economics and Finance, Elsevier, vol. 63(C), pages 193-203.

    More about this item

    Keywords

    Behavioral finance; House money effect; Risk taking; Reference points;

    JEL classification:

    • G02 - Financial Economics - - General - - - Behavioral Finance: Underlying Principles
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions

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